· Compare your initial posting with that of your colleague, including insights on the role of the strategic planning cycle.
· In what ways do you agree or disagree with your colleague on competitive differentiation, and how can this enhance/expand on your understanding of competitive advantage?
· Provide a suggestion for an additional competitive advantage strategy to better support your colleague’s posting, including a rationale for your suggestion.
Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference.