What is competitive differentiation

· Compare your initial posting with that of your colleague, including insights on the role of the strategic planning cycle.

· In what ways do you agree or disagree with your colleague on competitive differentiation, and how can this enhance/expand on your understanding of competitive advantage?

· Provide a suggestion for an additional competitive advantage strategy to better support your colleague’s posting, including a rationale for your suggestion.

Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference.