Take a recent crisis and identify how reporters used hash tags (#) to follow, report, or locate a source for a story. What impact have blogs, social networking sites, RSS, and other “new media” formats had on the reporting of a crisis? Based on your research, what advice would you give to an organization, related to social media, for the development and implementation of their crisis media plan?
View the following video featuring Ross Campbell’s presentation on crisis management:
Discuss Campbell’s messages as they pertain to crisis communications. What were his top two points that resonated with you as valuable items to consider during a crisis?