Traditional Digital marketing

a minimum 350- to 525-word analysis that include the following:

  • Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
    • Advertising
    • Public relations
    • Traditional Digital marketing
    • New Digital marketing techniques (describe)
    • Direct marketing
    • Event marketing
    • Outdoor Advertising
  • Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
    • Coupons
    • Deals
    • Premiums
    • Contests
    • Sweepstakes
    • Contests
    • Samples
    • Loyalty Programs
    • Point-of-purchase displays
    • Rebates
  • Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
  • Discuss how your company could expand into the global market.
  • Examine promotional methods that could be used to market your lemonade globally.
  • Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.