The Importance of Involving the Designers in the Marketing of Their Products

A History of the Levi’s Jeans

Levi’s began to manufacture jeans around the 1870s, and jeans were originally working men’s clothing. During the 1950s people aged 13 – 19 became known as teenagers, prior to this people were all either children or adults. Jeans became popular clothes for teenagers because they were seen as a sign of rebellion against p…

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7 pages

The Importance of Involving the Designers in the Marketing of Their Products

The main task of a design corporation is focused on design and providing design solutions for companies. With many in – house individual designers wanting to provide a good quality of work with their own individual sense, this can stifle that act of correctly marketing a graphic design consultancy. With not so much havi…

901 words


4 pages

An Analysis of Marketing

Marketing is the management process that is responsible for identifying products that would be likely to make a profit when sold and then selling these products to customers.When marketing a product you need to consider the 4 Ps. Getting the mix right is essential to successfully market your product. The 4 P’s are: ·…

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2 pages

An Analysis of the Perfect Pizza Company Earnings

The first thing that stands out is that there is limited funds with which to set-up one of these franchises. Although on paper it looks as though there would be enough money to invest in either Perfect Pizza has a very high initial investment cost. The ready cash requirement is 5 times that need in the dreaming donuts…

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3 pages

An Analysis of the Hierarchical Pyramid in the Firms

As a firm grows the lines of communication are often stretched. To overcome this meetings could be set up to keep people informed. The company’s span of control could be re-emphasised so that workers know whom to report to and who to inform of their orders. A clear structure and hierarchical pyramid will reduce arguments in…

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1 page

A Business Report on the Tesco Company

Tesco History. 1 Recent history. 2 Field of Operation & Business Strategy. 3 Marketing and Promation. 3 Loyalty Cards as a form of Promation. 4 Customer Base. 4 New Technologies Affecting Tesco’s Operation. 5 Investment6 Food scares. 6 Tesco’s ethical principles. 7Tesco – A report Tesco HistoryJack Cohen who oringal…

2,946 words


12 pages

An Analysis of the Business Models, the Internal Organisation of a Business

The way in which a business is run is known as the internal organisation of a business.  This can be a number of ways, including partnerships, sole proprietorships, and public or private limited companies. Since I am going to be setting up such a small company, I will need to set up as either a partnership or a sole pro…

594 words


3 pages

An Analysis of the Marketing Mix and the Target Audience in the Commerce

The Marketing Mix is made up from the four P’s:Product- what the customers want to buy. Price- this must be one that the customer thinks is good value for money.Promotion- this is to make potential customers aware of the products existence.Place- this must be positioned conveniently for the customer to buy the product.I…

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2 pages

An Overview of the Role of the Management Accountant in the Structure of the Organization

The role of the management accountant is large and not exhaustive.  Defining the role of the management account depends on many factors including: the goal of the organisation, the size of the organisation and the structure of the organisation.  Popular consensus however highlights a number of areas shared by most managemen…

2,014 words


8 pages

An Analysis of the Future of Chocoholics and the Production of the Chocolate

The Future Of ChocoholicsReport to: Board of Directors of ChocoholicsFrom: shamsher dhothar Introduction Chocoholics is in danger of being taken over by a rival firm called Sweet Tooth plc. I have been asked to produce a report on how Chocoholics could improve efficiency and continually grow.Findings Growth in the FutureThe…

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1 page

An Analysis of Management

There is no one definition for the term management. However Fayol (1916) defined the term management as; “To manage is to forecast and plan, to organise, to command, to co-ordinate and to control.” Mc Ilwee.T and Roberts I, (1991): p.g117Management is not homogeneous and is undertaken at all levels of the organisation,…

1,779 words


8 pages

An Analysis of the Company Media And Games Online in Stockholm, Sweden

The organisation on which this case study is based is named “MGON” which is an acronym for “Media And Games Online.” The company is based in Stockholm, Sweden, although as it is an Internet based company it could be considered as a world-wide organisation. The company currently has a workforce of just over 200 employees, ar…

1,804 words


6 pages

An Analysis of the Business Management and Profitability of Nail & Beauty Parlour

Introduction The aim of this investigation is to explore the feasibility of opening a competitively priced Nail & Beauty Parlour aimed at a wide range of consumers of varying lifestyles and age groups. A suitable location has been selected in the suburban town of Northwood, Middlesex, directly opposite the tube station,…

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13 pages

An Analysis of the Hospitality Industry According to Lillicrap and Cousins, the Operation Managment

According to Lillicrap and Cousins1 Hospitality Industry is usually defined by it´s output of products which satisfy demand for food, drink and accommodation ( but it excludes food and drink manufacture and retailing). What is Operations Management According to Waller0 Operations Management is responsible for planning, orga…

734 words


2 pages

The Lucrative Proposition of Working Under Government Contract in the United States of America

From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and d…

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3 pages

An Argument About Productivity Measurement Studies in Modern Computerized Offices

OVERVIEW   Productivity measurement studies (PMS) in modern computerised offices have resulted in significant reassessments of the respective roles of work and relaxation time in the workplace. Although many managers regard PMS as little more than a recurrent and unavoidable pain, they can result in radical re-evaluations…

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5 pages

An Introduction to the Quark’s TV Emporium Ltd. A Retail Business

If the question arises regarding the rights of a consumer, we must seek to prove whether a retailer is liable. Quark´s TV Emporium Ltd is a retail business, which had advertised a new 28inch stereo television with teletext. Mr Sisko bought the television set for £300 but after a month it went wrong and Mr Sisko discovered i…

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2 pages

Management of Employees as a Central Feature of Organizational Life

Work dominates the lives of most men and women; the management of employees is a central feature of organisational life. We must strive to understand the nature of the working relationship between managers and its employees in order to fully appreciate Industrial Relations. We perceive Industrial Relations on specific issue…

1,314 words


2 pages

An Overview of a Wholesaler

Wholesalers trade in a variety of different markets, handling either raw materials or finished goods. They provide a range of services to both their suppliers and customers with consumer goods, these services are both benefited for the manufacturers and retailers. The wholesaler´s services for manufacturers Bulk buying is e…

1,806 words


4 pages

An Introduction to the Many Factors When Locating a New Business

There are many factors to consider when locating a new business which all play an important part in successful sale of a product. For some firms only a few factors will be important. Other firms may need to consider and balance a complex mixture of location factors. One important factor to consider is the infrastructure of…

322 words


1 page

A Literary Analysis of the New Venture Creation by Jeffry A. Timmons

“Many successful entrepreneurs have emphasised that while successful entrepreneurs have initiative and take charge, are determined and persevere, and are resilient to adapt, it is not just a matter of their personalities, it is what they do.” The entrepreneurial mindset can be described as desirable and acquirable attitud…

1,702 words


6 pages

An Analysis of the Dixon’s Firm Growth and Expansion

Introduction Expansion in real terms is growth, therefore, in business terms ‘expansion´ is the growth of a firm in terms of turnover, profits or asset base. Growth of a firm is quite difficult to measure but the most widely used criteria for growth are sales and net assets. Firms can grow using two different methods, or…

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3 pages

A Business Project: Checking the Probability of Setting Up a New Retail Outlet in Your Local Area

Project brief: “You are to look at the probability of setting up a new retail outlet in your local area.” My interpretation of this brief is that I am to look at the prospects of success that a new retail outlet has in my area (Cumbria). In order to assess the prospects of a fictional retail outlet it is necessary to create…

3,279 words


6 pages

A Profile Overview of International Racecourse Management (I.R.M) Ltd

International Racecourse Management (I.R.M) Ltd was founded in 1990 by the current Chief Executive, John Sanderson. I.R.M’s core business is the management of horse racecourses. At present the company holds contracts to manage three racecourses in England, Catterick Bridge, Doncaster and Redcar, as well as holding consultan…

3,060 words


11 pages

Comparing Two Shopping Centers on Chester-le-Street and Birtley

Comparing 2 Shopping Centres Aims and Hypotheses AIMS 1. To find out which shopping centre has the greatest variety and number of shops and services 2. To determine the quality of the shopping centres 3. To discover how large the catchment areas are of both shopping centres 4. To find out the proportion of convenience…

1,973 words


4 pages