The Importance and Benefits of Technology in Business

The Importance and Benefits of Technology in Business

We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow yo…

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A Business Analysis of K-Mart in the United States

K-mart’s upper management is attempting to bring K-mart “upmarket” without losing the chain’s discount image. The goal is to change the store’s image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typi…

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The Main Features of the Kellogg Company

Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investme…

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A Description of the Kellogg’s Strategy in Producing a Web Site Which Provides Specific Product Line and Brand Information To Interested Consumer

Kelloggs strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements…

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Innovations in Behavioral Marketing and Benefits of Electronic Marketing

Innovations in Behavioral Marketing and Preface1 . Benefits of Electronic Marketing III. Segmenting your Internet Market II. Customer Adaptation to E-Commerce Websites An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the compute…

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The Hi Frequency Concepts in Music Marketing

Music Marketing: Hi Frequency Concepts In today’s business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing i…

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An Analysis of the Topic of the United States Motorcycles of Harley-Davidson

As one Harley puts it, “It’s one thing to have people buy your products. It’s another for them to tattoo your name on their bodies.” Harley-Davidson is the only major US maker of motorcycles and the nation’s #1 seller of heavyweight motorcycles. Harley-Davidson offers 24 models of touring and custom cycles. Harl…

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The Main Features of Frito-Lay and Its History

In 1932, Elmer Doolin, who was in the icecream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home. From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for Fritos Co…

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The Bases for Enterprises Selective Segmentation

Enterprises Selective Segmentation The rental car market was once only focused on national travelers. Enterprise brought in the segment of neighborhood, setting up branches in for people who needed rental cars as replacements when their cars were wrecked, stolen, or in the shop. With Enterprises look at a new segment of…

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An Overview of Several Factors that Influence the Growth and Distribution of a Particular Regions Primary Industries

There are several factors that influence the growth and distribution of a particular regions primary industries. These primary industries, are necessary for an economy to grow. Without a primary industry, which could also be called natural resources, secondary, tertiary and quaternary industries would struggle in a Thes…

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The Evolving Sales and Marketing Landscape and The Impact of Technology Enabled Business Processes

The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities po…

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A Discussion on Market Segmentation

Organizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve differen…

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A Description of a Society Corporate Advertising or More Accurately Labeled, Corporate Propaganda

In our society corporate advertising or more accurately labeled, corporate propaganda is delivered through advertising and public relations. Advertising companies are constantly targeting specific audiences and taking advantage of uninformed consumers. This multi-billion dollar transnational industrys propaganda campaigns…

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An Overview of the Major Players in the American Tobacco Industry

The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target…

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An Analysis of the Profitability of Compaq

In analyzing the profitability of Compaq I came to the following conclusions. The gross profit is the difference of total revenue and total cost of products and services. In 1998, the gross profit was $7.19 billion, and in 1997, it was $6.75 billion and in 1996, it was $5.15 billion. Due to lack of information, other profit…

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An Analysis of the Topic of the Colgate in the United States of America

Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900’s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company,…

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9 pages

A Discussion on the Control of Market Share

Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this “beverage market, which is valued at over $30 billion a year” (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company…

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A Discussion on the Coca Cola Company

On the 14th of June Coca-Colas soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were the cause for the nausea that the people suffered. According to the article it would have been better if they would have acted fast and told the whole truth. Coc…

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An Analysis of the Major Problems Facing the Bentleys in the Market

There is a problem because Kathy Kelleher, manager of Bentleys wanted to keep the market open to everyone. But everything seemed to be targeted toward the student and faculty at the University of Arizona. The critical question is if she wanted to provide a facility that would appeal to all why is Kathy Kelleher putting so…

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An Analysis of Toyota Company’s Development, Establishment and Initial Efforts of Customer Satisfaction Committee

* Toyota executives lead the customer satisfaction committee at TMS and TMC. * These committees help establish the link between marketing strategies and operational realities of the organization. DEVELOPMENT OF CUSTOMER SATISFACTION COMMITTEE * One of Toyota’s key indicators of its performance for customer satisfaction…

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Evaluation of The American General Corporation from potential Investors point of view

Evaluating the Risk of the American General Corporation we started from looking at company’s market standing from potential investors point of view. First we take a look at the companies profile. American General Corporation is a diversified financial services organization, provides retirement services, life insurance, and…

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An Analysis of the Main Issue of the Case of the Lack of Profits of the Airline Industry

The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how…

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An Analysis of the Topic of the SlugAir and the Airline

SlugAir, a small regional airline, aspires to become a much larger airline. They pride themselves on being an efficient, single-class, on-time and reliable airline. This airline appeals to those who want reliable, “get me where I wanna go” service whether the passengers be the everyday traveler or a cost-conscious…

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4 pages

An Introduction to the Modern Advertising Companies

Modern advertising companies rely heavily on subliminal messaging to entice their target audiences. Advertisements are often crafted for the purpose of appealing to specific characteristics in the hopes of drawing the attention and appealing to the senses of prospective buyers. Tobacco companies have become notorious for th…

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The Different Aspects of Marketing Strategies of Ford

The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well. Today, no matter where a Ford is produced, the consumer knows that they are receiving a…

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9 pages