The History of Direct Marketing in the United States and Its Different Forms

The History of Direct Marketing in the United States and Its Different Forms

In the late 1800s, Richard W. Sears, a railroad clerk in North Redmond, Minnesota, acquired an abandoned case of pocket watches. Using his list of other railroad clerks throughout the Midwest, he marketed his watches with great success. Sears recognized immediately that an entrepreneur with a list of accurate names and addr…

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2 pages

An Analysis of the Structure of the Encoder Device Division

INTRODUCTION The Encoder Device division (EDD) at Digital Communications is a producer of communications devices for Government Agencies in the United States. The company works closely with Government Agencies and due to the nature of the devices they produce, and their application the Company works on a ‘need to know’ bas…

1,704 words


5 pages

The Dawes Act and the Labor Laws Against Small Businesses During the Late 1800 in America

During the mid to late 1800’s, America policy did not favor African-Americans, Native Americans, and factory workers. Laws prevented African-Americans from voting and allowed for segregation between them and the whites. The Dawes Act was an attempt to Americanize the Native Americans, but it failed. The federal government f…

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1 page

A Summary Research About the Dewar’s Brand in the United States

EXECUTIVE SUMMARY The Dewar’s brand faces the real possibility of extinction if it does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no successor. The task at hand is the retention of its loyal…

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5 pages

An Overview of the School Information Management Systems at McGrath, Inc

Sims Cover Sheet Project Logo School of Information Management and Systems IMS 2401 Developing Multimedia Systems Assignment 2: Development Plan MULTIMEDIA SYSTEM Product: Multimedia Web Page (Second – Hand Book Exchange) Title: Due Date: Friday 25th May 2003 Students: Tom McG…

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27 pages

A Summary of the Article “What Really Works” in the Harvard Business Review

In a Harvard Business Review article entitled “What Really Works,” some of the main points raised by the authors focused on specific business practices. When it comes to improving business performance, managers have no particular strategies or techniques in which to choose from.They just have to be smart enough t…

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3 pages

The Project Proposal Must Reflect the Background and Should be Logically Set Out in order to Be Approved for Funding

When we have a good idea for a research or technical project and want to get approval for the money and time it will take to get the project done, we need to present a project proposal. The project proposal must reflect the background and should be logically set out. It is not enough to write a letter stating the request. W…

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2 pages

The Role of Benchmarking in Today’s Business Organizations

A fashionable management concept, Benchmarking is often misunderstood or misapplied. Benchmarking is about attitudes that are curious and open to change – simply put, it is the means of focusing on business improvement through learning and applying best practice from other organisations. Yet, without the desire for integrat…

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3 pages

Positive and Negative Externalities in Government and Private Organizations

i Externalities are costs or benefits of production or consumption experienced by the society who are not directly involved or had not paid for it. It is sometimes referred to as ‘spillover’ or ‘third-party’ costs or benefits. (Sloman & Norris 2002, p567) A benefit experienced by the society or third-party who are not d…

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2 pages

The Flagstar Corporation and Its Issues

Introduction This will be a discussion about the Flagstar Corporation a.k.a Dennys restaurants and the journey this particular chain faced when specific issues were ignored and condoned in some opinions. There will be discussion about the companys history and some key issues and challenges faced. Also the core problem…

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2 pages

Making Changes in the Organizational Environment Is Not Simple

Each of us is aware that change is everywhere we look. No segment of society is exempt. We as the public are dealing with the advent of continuous and ever increasing change. Change in technology, change in resource availability, change in national demographics, change in workforce diversity, change in simply every facet of…

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2 pages

An Analysis of Quality Based Strategies Applied in Eastman Chemical

Executive Summary Deming referred to the old African saying “it takes the whole village to raise a child”. In this paper we try to understand and interpret it through few core concepts of Quality and Total Quality Management introduced by quality gurus like Deming, Crosby, Juran and Gravin. This paper focuses o…

2,449 words


6 pages

Services Offered by Delta Air Lines, a Giant Corporation in Airlines Business

Pg. 1 Many of the worlds major airlines are growing and Delta Air Lines continues to grow with them. Delta is a full-service carrier that flies passengers and cargo, and is ranked third behind United Air Lines and American Air Lines. Deltas Headquarters is located at : Hartsfield Atlanta International Airport…

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3 pages

The Multi-Layered Aspects of the Dell Company

Dell began as the vision of Michael Dell. The company began in 1984 with a simple business concept to build computers to order and to sell directly to customers (Thompson and Gamble C-132). Dell has a history of achieving double-digit increases in annual sales. To maintain this growth, Dell is faced with many challenges d…

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4 pages

Allocation of Costs in a Company

TABLE OF CONTENTS Pages Executive Summary1 Review of Facts2-3 Issues4 Analysis5-6 Conclusions/Recommendations7-8 EXECUTIVE SUMMARY This case is about how a company should allocate costs. Mr. Delaney is the owner of an automobile dealership tha…

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2 pages

Strategies and Planning of the Business Campaign Can Lead to Success

Introduction An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Public relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizatio…

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One of the Aims of a Company Is to Determine Factors that Make People Buy Products

Abstract Every one knows that television commercials are advertisements and a company’s way of marketing their product; but advertising is just a part of the marketing strategies and tactics used by the influx of businesses such as soft drink distributors, car dealerships, athletic shoe manufacturers, and fast food restaur…

1,963 words


4 pages

The Steps Involved in Decision Analysis in Companies

Decision analysis Management Science Coursework Decision analysis Through this essay it is intended to briefly describe the topic of decision analysis, then to briefly describe the application of decision analysis in different companies based on published literature, then to finally list the benefits of the decision…

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5 pages

An Overview of Decision Support Systems (DSS) and Integrated Decision Support Corporation (IDSC)

Decision Support Systems (DSS) A Decision Support System (DSS) is an information system at the management level of an organization that combines data, analytical tools, and models to support semistructured and unstructured decision-making. A DSS can handle low volume or massive databases optimized for data analysis. DSS…

830 words


2 pages

The Life and Business Operations the Five Oppenheimer Brothers

The five Oppenheimer brothers came to California and opened up several of their own stores to trade goods with gold miners, much like most Jewish immigrants to North America at that time. Soon one of the brothers Charles Oppenheimer heard about the gold rush in British Columbia and went to investigate, in a year the rest of…

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1 page

The Ethical Issues Associated with the Controversial Colgate’s Disastrous Toothpaste “Darkie”

Introduction This paper addresses ethical issues associated with Colgate’s distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of bra…

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4 pages

Economic Characteristics of the Durum Wheat Milling and Pasta Production Industry

Question 1 What are the defining economic characteristics of the durum wheat milling and pasta production industry? What are the industries standout features? Answer Economic characteristics of Durum wheat milling and pasta production: 1. According to the case, durum wheat quality criteria continually evolve in resp…

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6 pages

An Overview of Company Profiles of German Daimler-Benz and American Chrysler Corporation

Daimler-Chrysler Case Background In 1998, German Daimler-Benz and American Chrysler Corporation merged into what was referred to (by Business Week) as “a marriage made in automotive heaven… (that) is set to transform the way the auto industry operates worldwide.”. The two companies announced it as a “…

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2 pages

Cyber Trading of Stocks as the Most Convenient Way of Controlling Investments

Cyber Trading Last month I was reading about Internet technology: how it is becoming common in our lives. That article pointed out how cyber trading of stocks is getting so common because of the Internet, and how people bought stocks, mutual funds, etc. Before all these online brokerage web sites people bought stocks and m…

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1 page

The Ten Commandments of Customer Service as Stated in the Book “Customers for Life” by Carl Sewell

“Customers for Life” Carl Sewells book Customers for Life is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is…

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2 pages