SYS 3005 – INFO SYSTEMS IN ENTERPRISE

Post by Day 3 a 200- to 250-word explanation of the strategies that at least two companies you make electronic purchases from use to market products to their customers. If you have not made electronic purchases recently, identify two e-commerce sites that carry products you would like to purchase. Explain the strategies used by the companies you selected to market products to their customers. In addition, compare the strategies the companies you selected use to those used by the companies that sell to other businesses. Finally, compare the IT components and systems (e.g., security, payment) for the business-to-consumer and business-to-business e-commerce models.

Be sure to support your work with specific citations from the Learning Resources and any additional sources.

Learning Resource:

·       Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.

o   Chapter 5, “Electronic Commerce: Strategies for the New Economy” (pp. 126–156)

Leave a Reply

Your email address will not be published. Required fields are marked *