PLEASE READ AND FOLLOW THE GRADING GUIDE. ATTACHED YOU WILL FIND THE TEMPLATE FOR MY SECTION

Below is the TEAM Assignment!!! My part highlighted in yellow with red letters. I’m only responsible for the SWOT Analysis. My part is the SWOT Chart attached in the template and the description of it. Please ensure that you follow the grading guide attached. Also, our product selected is the video game called NBA 2K. IF YOU DON’T FEEL THAT YOU CAN GUARANTEE AN A++ AT A REASONABLE RATE PLEASE DO NOT RESPOND TO MY POST

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

  • Describe the organization’s background, industry, and product or service.
  • Describe, in detail, the product or service.
  • Prepare the SWOT analysis of the organization and offering.
  • Explain a competitive analysis of the organization and offering.
  • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
  • Identify the needs that cause your target market to buy.
  • Create a written positioning statement that identifies:
    • Your organization’s product/service
    • Your target market
    • How your product solves the target market’s needs
    • What makes your organization different from its competition

Include at least four sources of research that support your analysis

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