Discuss Campbell’s messages as they pertain to crisis communications.

View the following video featuring Ross Campbell’s presentation on crisis management:

https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=93339&loid=396458

Discuss Campbell’s messages as they pertain to crisis communications. What were his top two points that resonated with you as valuable items to consider during a crisis?

Discuss how you can apply the concepts learned in this course to your current or future career. How might the lessons you have learned positively impact your career success?

AND IF YOU WANT TO:

View the following video of the Toyota CEO’s message regarding product defects and recalls:

http://www.youtube.com/watch?v=DalVNYfMtRg

Discuss his message and how it was crafted, particularly in relation to Toyota’s safety issues causing injuries and fatalities.  Do you feel his response was genuine?  Do you believe he will make sure steps are taken to prevent future accidents and fatalities?  If not, why not?  Would you have presented the message differently?