disc 8

Discussion week 8

Let’s talk about the Case Response paper you just completed–the Harlequin Case.  Questions I’m interested in discussing are:


Apply the VRIO framework to Harlequin in series romance fiction.  Why has Harlequin been so successful?

–What is your assessment of Harlequin’s value chain?  How does Harlequin create and capture value?

–How difficult is it to imitate what Harlequin does in series fiction?  Why?  How likely are competitors to imitate Harlequin? 

What is your assessment of the single-title market opportunity for Harlequin?

–Does Harlequin have the necessary capabilities to compete in this market?

–Can Harlequin create a competitive advantage in single-series fiction?

Should Harlequin enter the single series market?


I know your paper was only about the VRIO and your recommendation; however, let’s discuss these other aspects as well.  I don’t expect you to answer all these questions.  Pick a couple and offer your thoughts and ideas.  What I’m really looking for is your discussion with each other.  I want you to read other answers and offer your opinions on a few of them. 

(450-500 words   3 citation)