Determine the international strategy of both Vechtel (Rotterdam HQ) and Brasseries Vechtel (Lyons).

Case Study: Vechtel in attach File (Pg 443-450)

1) Highlight the essential issues within this case–What is going on?  What are the conflicting cultural values that appear in the case?

2) Determine the international strategy of both Vechtel (Rotterdam HQ) and Brasseries Vechtel (Lyons).

3) Make a critical evaluation of the negotiation process–what are the styles of negotiation and outcomes?