Conflict of interest

Each student will be required to choose an instance of an ethical dilemma faced by the media or a public relations

/advertising firm that was not discussed in class. The student must write an in-depth paper (10-12 pages)describing the ethical dilemma, presenting both what the media or firm did in the situation and critiquing that behavior. Analyze the ethical probem using the SAD formula analysis presented in class. Finally, propose an alternative course of ation you find ethical more defensible and example why it would be better choice OR examine alternative courses of action and defend why the media’s choice was the best one. Be sure to supplement your own ideas with secondary sources; your paper must containe more than just your opinion. Your paper must be typed, double spaced. 

NOTE: a complete sentence outline and list of sources will be counted towards your grde on this assignment.