Case Study Microsoft’s Evolving China Strategy

Read the case “Emerging Markets: Microsoft’s Evolving China Strategy” from the textbook. Complete questions 1 through 4, and complement your analysis with contemporary industry-, country-, and firm-specific research.

Suggested Resources: 2012 Microsoft Annual Report and company website

Formatting guidelines: double spaced, 12-point Times New Roman font, one-inch margins, and APA-format citations. Page length requirements: 4–6 pages.