An Overview of the Philosophy and Process of Marketing in the Modern World

A Company Description and Postings of Primavera Systems, Inc.

Marketing Research Information Primavera Systems, Inc. In my first report, I outlined some of the information available about Primavera Systems, Inc. I would like to expand on that information and provide additional information about the marketing of Primavera Systems, Inc. main product. The corporate mission of Primaver…

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3 pages

A Discussion of How Today’s Dominant Marketing Mix Paradigm Become a Strait-Jacket

Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its posi…

2,711 words

4 pages

A Situational Analysis of Control Video Corporation and Its Competition

Situation Analysis Company background · Founded in 1980’s was known as Control Video Corporation · Could not meet competition from Apple II and Commodore 64, thus it was reorganize to form Quantum Computer services · Persuade Tandy corporation and Apple to develop an on-line service, but Apple withdrew at the last minut…

409 words

4 pages

The Important Linkage Between Media and Business Ethics and Situational Examples of this Relationship

Matthew Courtney May 2000 Media Ethics and Their Relation to Business In this world, there is an obvious connection between the media and its involvement in business ethics. No matter what the form of media looked at, they all have the ability of being either an aid to business’s success or a detriment. The press and…

3,536 words

7 pages

The Importance of a Marketing Plan and How to Define Trade Areas

The purpose of the marketing plan in a business is to bring customers or clients into the business and keep them coming back. To accomplish this goal, we have to have efficient business operation, excellent customer service, advertising and promotion. To increase revenue, we have to have these five attributes: excellent cus…

637 words

2 pages

A Project Analysis of Setting up a Chain of Apparel and Accessories Stores in Tokyo

I. SUMMARY MEMORANDUM To: Mr. Jinn Chow Yin, president of Yin Enterprises From: Chivonne Parker and Vonique Booze, Gap Inc. representatives Date: January 16, 2001 Regarding: Proposal for an international business venture The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a glob…

4,991 words

11 pages

An Analysis of the Brands Simulation Game Which is So Detailed

Since the Brands Simulation Game is so detailed, one could not expect to know everything in the first quarter. Therefore, our team decided to familiarize ourselves with the game in the first decision. Each of us did some reading on the basic concepts of the game and came to, at least we thought, a well thought out plan. The…

854 words

2 pages

The Pros and Cons Associated with Government/Military/US Army Fleets

1. (a) The types of market segments currently existing for the Hummer in the consumer market are generally men with household incomes varying between 200 and 300 thousand dollars per year. Most of these men already own two or three cars. More doctors will purchase Hummers than lawyers. This market segment consists mostly of…

641 words

1 page

A Company Profile of Levi Strauss & Co and the Different Marketing Mix It Applies

INTRODUCTION Levi Strauss & Co. is one of the largest company in the business world, having headquarters in all of the continents and selling their most significant product, clothing. Their most popular items are the Levi’s jeans and the Dockers khaki pants. Levi’s Strauss & Co. has been a very successful company p…

4,374 words

9 pages

A SWOT Analysis If the Unilever Company

TABLE OF CONTENTS ITEM DESCRIPTION PAGE # 1. EXECUTIVE SUMMARY 3 2. SITUATIONAL ANALYSIS 4 3. MARKET SUMMARY 5 4. MARKET OVERVIEW 5 4.1 Macroeconomic Overview 5 4.2 Industry Overview 6 5. SWOT ANALYSIS 5.1 Strengths 7 5.2 Weaknesses 7 5.3 Opportunities 8 5.4 Threats 9 6. COMPETITOR ANALYSIS Table 1: Compet…

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14 pages

An Analysis of the Marketing and Growth Strategies of Richardson Manufacturing Company

Richardson Manufacturing Company 1. After a close analysis of the Richardson Manufacturing Company, Inc., various strengths and weaknesses can be identified. Over the last four years, Richardson has experienced an 11% cumulative growth rate, taking into account the impact of previous sales or performance on the each year’s…

1,183 words

2 pages

Key Aspects of Marketing to Extend Profits

Extend Profits, Not Product Lines Market Segmentation To compete successfully in today’s volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning mar…

1,310 words

3 pages

A Case Analysis of the History, Trends and Strategies of Kodak

INTRODUCTION Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the anticipated outcome. CASE SUMMARY I…

2,668 words

7 pages

Strategic Ways of Implementing Relationship Marketing

Implementing Relationship Marketing Many family businesses now a day are being over-run by large corporations that have more money and manpower. This is the case in the business I’m going to talk about. The business is called “The Book Barn”; a family owned and operated business that has been selling books in the Boston ar…

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1 page

A Profile Analysis of Gateway Inc and Its Marketing Initiatives

INTRODUCTION Gateway, Inc., founded in 1985, started with two people working out of an Iowa farmhouse. With a “keep it personal, make it simple” philosophy Gateway, Inc. has grown rapidly since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250 company that has 19,000 people on it…

1,278 words

3 pages

An Analysis of Four Strategies Small Companies Can Use to Sell Products in Global Market

Some small companies never thought about going global, or in other words, becoming international retailers. They think of selling their products in foreign countries and think of ways to do so. Before you know it, they have become global marketers. Many companies know that by doing business in other countries, they can broa…

794 words

3 pages

The Use of Focus Groups By Motorola To Gauge Company’s Effectiveness

Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a f…

881 words

2 pages

The Five Devoted Principles by Which Companies Attract Many Customers

Focus Groups (Chap.7 #3) The Internet has undeniably revolutionized the ways in which many adventuring businesses conduct their daily transactions. Companies today use different strategies to produce goods and services targeted at some specific customers. Marketing, the process by which products and services are introduced…

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1 page

A Review of a Day Spa Marketing Plan

ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and cre…

2,796 words

8 pages

Finding the Good and Bad in Marketing

In these two real world marketing examples, I have chosen Nepal Thai Food Products (P) Ltd., the manufacturer of Wai Wai instant noodles, as a company that is doing a very good job at marketing. This company is marketing its “Wai Wai” brand of instant noodles in Nepal from 1985. Another company that I have chosen as a bad e…

1,175 words

6 pages

An Outline of an Effective Business Plan

Primary and Secondary Mkt. WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97 ROAD MAP TO SUCCESS WORKBOOK Training Module – 2 WORKSHOP OBJECTIVES By the end of this workshop, you should be able to: * Understand the role of the business plan. * List several reasons for developing a business plan. * Identify sources whe…

7,271 words

18 pages

An Overview of the Foundation of Corporate Relations and Employee Communications

Employee Communication: The Foundation of Corporate Relations Every employee on the payroll is a spokesperson for the company. And what they say in the marketplace carries more weight than the best annual report, the most creative advertising slogan or the most aggressive public relations campaign. Yet company after compa…

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2 pages

Analyzing Trends in the Czech Beer Market

TRENDS IN THE CZECH BEER MARKET/MARKET SELECTION The Czech Republic has the largest beer consumption per capita in the world. They consume at a level of 167 liters per capita. That is almost double the consumption level of the United States. Even with the highest world beer consumption, the Czech Republic is still not a gr…

293 words

1 page

An Analysis of Dell’s Competitive Marketing Strategy

Dell On-Line Dell Computer Corporation’s Michael Dell’s decisive and apparently uncontested vision for the sustained growth of the corporation hinges on advancing the Dell Direct Model. A distinct advantage displayed by Dell versus his closest competitors in this arena-Gateway, Compaq, Hewlett-Packard and Digital Equipment…

1,278 words

2 pages

An Overview of the Philosophy and Process of Marketing in the Modern World

Critically discuss the view that “Marketing is getting people to buy things they don’t need, with money they don’t have, to impress people they don’t know”. Marketing as both a process and a philosophy has developed as society has developed. When man first realised the benefits of trade, markets were both local and relativ…

3,348 words

7 pages