An Introduction to the Importance of Computers and Marketing

An Introduction to the Importance of Computers and Marketing

Computers and Marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public r…

1,765 words


3 pages

An Analysis of the Main Goals for Top Marques, a Business Company

A business such as Top Marques will naturally have objectives to succeed in the short and in the long term. The objectives that Top Marques have are: Profit Maximisation, Survival, Reputation Expansion/Growth, Sales Maximisation, Produce a Service, Provide Employees. Top Marques will be looking at accomplishing all these…

3,108 words


7 pages

A Comparison of Car and Driver and Motor Trend, Two Car Magazines

Car magazines like Car and Driver and Motor Trend both share the same interest in providing the consumer with information on new automobiles. Both Car and Driver and Motor Trend are monthly magazines. They both have professionals that test high performance cars and trucks on comfort, ability, engine, and overall capabiliti…

516 words


1 page

A Case Study on the Xerox Corporation Founded in 1906

Xerox case study The Xerox Corporation with headquarters in Stamford, Connecticut was founded in 1906 in Rochester, New York as the Haloid Company, a manufacturer of photographic paper. In 1947, the Haloid Company obtained the license to Chester Carlson s basic xerographic patents from the Battelle Development Corporation…

966 words


3 pages

An Introduction to the History of Sugar Plantations in Barbados and Jamaica

In Barbados and Jamaica (the sugar islands) sugar was a major crop. The owners of these sugar plantations were badly in need of laborers to work for them year round, and because the natives died off so speedily, they needed to bring in someone to do the grueling tasks for them. They tried to use indentured servants, but thi…

939 words


2 pages

An Introduction to the Examination of E-Commerce and the Retail Clothing Industry

EXAMINATION OF E-COMMERCE AND THE RETAIL CLOTHING INDUSTRY AT THE UNIVERSITY OF Introduction When people think of retail and technology, they often think of images of shopping at a click-of-a mouse. An e-commerce solution for a retail clothing business is the incorporation of all aspects of the business operation into an…

1,642 words


4 pages

An Analysis of the Factors for the Organization Motivation

What factors should an organisation consider in attempting to motivate people at work? An organisation consists of many groups of individuals without whom it cannot survive. Two of the most important groups are the managers and the workers. It is the duty of the manager to plan, organise and coordinate the tasks of the wor…

1,708 words


3 pages

An Analysis of the Plywood in Wood Industry

Plywood Plywood is a sheet of wood that is made from smaller sheets of wood that are glued together. These sheets of wood are called veneers. Veneers are normally between 0.09 and 0.32 inches thick. The number of veneers in a sheet of plywood are usually an odd number. They are usually an odd number because they are gl…

1,047 words


5 pages

An Analysis of the Liability of the Tobacco Industry for Its Consumers

Originator: Copywork Staff Miscellaneous: The tobacco industry: liable for its consumers 2000-07-30 The Tobacco Industry: Liable for it’s Consumers? Should the tobacco industry be held liable for illness and death caused by smoking? Currently, the Federal government is looking into this in numerous court cases, scienti…

1,130 words


2 pages

An Analysis of the Sam Walton’s Wal-Mart Store in Rogers, Arkansas

In 1962, when Sam Walton opened the first Wal-Mart store in Rogers, Arkansas, no one could have ever predicted the enormous success this small-town merchant would have. Sam Walton’s talent for discount retailing not only made Wal-Mart the world’s largest retailer, but also the world’s number one retailer in sales. Indeed, W…

2,054 words


4 pages

An Analysis of the Tobacco Case Study for the Marketing Ethics

Here is the tobacco case study for the marketing ethics discussion: LYING AND TOBACCO Senior Executives Caught in the Ethical Cross Hairs: Shareholder Loyalty or Social Responsibility? Case Development: Shelton S. Bridges, IV & Stephen M. Mounts “You shall not bear false witness against your neighbor.”…

7,809 words


15 pages

An Overview of the Ethics and Business Conduct Program in the United States

Introduction The purpose of this paper is show the reader the how important it is for companies to have some sort ethics program. This topic has much relevance in today’s economy, especially with the growing rate of businesses. Along with this increase in business growth, there is also a rise of unethical behavior by manag…

4,446 words


9 pages

An Overview of the Invention of Coca-Cola in 1886 by Dr. John S. Pemberton

Company History Dr. John S. Pemberton in Atlanta, Georgia invented Coca-Cola in May 1886. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. The C…

3,505 words


10 pages

The Significance Internet to Business Opportunities

ABSTRACT: Many new and exciting business opportunities are becoming available due to the phenomenal advance of the Internet and peoples’ interest to save time and money by purchasing goods via the web. The advantages of e-commerce are its speed, savings, international distribution and customer service capability. However,…

4,539 words


9 pages

The State of Mississippi Versus American Management System

The State of Mississippi versus American Management Systems On April 22, 1999, the State of Mississippi filed a lawsuit against American Management Systems (AMS) in Hinds County, Mississippi. This was ten days prior to when AMS would go live with the Withholding Tax System. This was only a single component of the State Tax…

1,673 words


3 pages

An Overview of the Route 30 and the Abe’s Farmers Market

In the heart of Lancaster County, Pennsylvania, off of route 30, lies Abe’s Farmers Market. The flea market covers approximately five acres of land. Hear you’ll find stands overflowing all year with fresh vegetables, meats, herbs, baked goods, antiques, toys, and crafts for people of all ages. The ground is covered wi…

526 words


2 pages

A Company Analysis of Wesco Distribution Inc

WESCO Distribution, Inc. WESCO Distribution, Inc. began in 1922 as the distribution division of Westinghouse. It did well enough until the early 1990s, when it was sold off to Clayton, Dubilier, and Rice (an investment company) in 1994. Roy Haley was brought in as CEO and led the company to become the third largest full-li…

1,096 words


2 pages

A Company Analysis of Lewis & Lewis PC a Jackson-Based Accounting Firm

Lewis & Lewis, P.C. is a small, Jackson-based accounting firm that employs thirty-five people and was founded by Phil Willis in 1968. It exhibits many interesting aspects of organizational behavior, which we will examine below from several perspectives. After examining the company’s current policies and practices, we wi…

4,715 words


5 pages

A History of Coca-Cola, an American Beverage Company

Company History A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to market the drink at Jacobs Pharmacy in his hometown of Atlanta, Georgia. For five-c…

1,046 words


3 pages

The Importance of Flexible Work Schedules for the Balance in the Workplace

Executive Summary For years, workers have been searching for a way to balance their personal and professional lives. Finally, companies have implemented a solution for this problem, flexible work schedules. The impact flexible work schedule s have had on organizations have been quite positive, benefiting both the employer…

2,664 words


6 pages

A Company Introduction and Review of Roadway Engineers and Consultants

INTRODUCTION Roadway Engineers and Consultants, Inc. was employed by the North Carolina Department of Transportation to design a roadway connecting Alexandria and Old Statesville Road, and also a Park-n-Ride facility along the Norfolk-Southern Railroad. Due to the addition of the Charlotte-Mecklenburg Transit Plan, which w…

1,632 words


5 pages

An Analysis of Lockheed Martin’s Strategies of Increasing Profitability

Working at Lockheed Martin for the past four years, I became familiar with the methodologies they used to increase profitability. Only in the last two years did they begin to realize that they needed to incorporate new methodologies in order to increase profitability. The biggest factor Lockheed needed to improve on was emp…

550 words


1 page

The Description of Various Terms Used in Finance and Accounting

Chapter I – Glossary Accountant: Person who summarizes, interprets, and analyzes. Keeps the financial history of the transactions of an economic unit in written form. Accounts: The categories under the main heading of assets, liabilities, and owner’s equity. Accounting: Recording of business transactions. The process o…

591 words


2 pages

The Issues and Problems with Mechanical Thinking and Its Effects on Manager’s Performance

Introduction Organisations are tools to aid in achieving a set goal. Organisations same as corporations have been developing and improving with time to improve profitability through increased productivity and quality. Most organisations are run like machines 24 hour a day, 7 days a week. All complex tasks and goals have be…

799 words


2 pages

A Look at the Pros and Cons of E-Commerce

E-commerce, The Pros & Cons BLAW 202 Commercial Law Ziya Hal Mehmet Emre Uygun Table of Contents I. E-Commerce: An Introduction II. History of E-Commerce III. Economic Impact IV. Advantages of E-Commerce V. Disadvantages of E-Commerce VI. The Future of E-Commerce VII. The Conclusion E-Commerce: An Introdu…

3,218 words


7 pages