An Illustration of the Current Trends in the Global Community

An Illustration of the Current Trends in the Global Community

Introduction This paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be pla…

1,901 words


3 pages

An Introduction to the History of Caterpillar

Analysis of sales, profits, and market share Caterpillar sold over 50 percent of its product in overseas countries. Caterpillar realized that there is an opportunity and the company continued focus outside of the U.S., particularly the developing countries. Because of economic conditions in the developing countries custome…

1,001 words


2 pages

The Purpose of ALDI

INTRODUCTION ALDI, in an attempt to gain an increase in market share by targeting a different clientele has embarked on a campaign in the UK, building new stores and refurbishing existing ones. The purpose is to enhance their image, improve their brand reputation and essentially attract a different type of customer. F…

2,498 words


9 pages

A Summary of the Marketing Plan for The Body Shop

EXECUTIVE SUMMARY The year 2006 Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trad…

3,345 words


10 pages

A Focus on the Job of a Cameraman

In the treatment I would be elaborating on one product but producing this programme would take a lot of work so I researched into the roles of a production team. The personnel involved in a film production are: The Producer- the financier, someone who overlooks the whole production. The Director- carries out the w…

4,861 words


11 pages

A Discussion of the Importance of Permanent Establishment

  1. The question of what constitutes a permanent establishment is of crucial importance in the international taxation of business profits. Explain why this is so and critically examine recent developments in the interpretation of the concept. A. Introduction: Importance of permanent establishment. The term permanent es…

2,284 words


4 pages

An Analysis of the Topic of the Organizational Changes

Organizational changes are not something to direct, control or even manage. These are results of changes in the relationship between the people in the organization. If this relationship gets stuck, change will also get stuck. The result of the growing recognition that changes cannot be imposed is the increases of desire of…

2,191 words


4 pages

Steps and Process of Recruiting and Selecting Employees

Successful managers know that an ounce of prevention is better than a pound of cure when it comes to dealing with employee problems. The risk of hiring a bad employee can be minimized with a sound recruitment and selection process. Recruiting and selecting the right employee for a position is important for the long-term ben…

976 words


2 pages

The Marketing Strategies in the Tobacco Industry

The Marketing Strategies This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for ac…

10,499 words


12 pages

The Process of Coffee

Did you know that coffee is the second most actively traded commodity in world? (The first is oil.) Currently seventy different countries produce coffee, the largest being Brazil, and sixty different varieties that are distinguished by origin, flavor and aroma. There are many different processes that coffee beans must go t…

593 words


1 page

A Business Analysis of Kmart Corporation in the Retail Trade Industry in the United States of America

Kmart Corporation Executive summary The retail trade industry is the 2nd largest industry in the US and generated more than three trillion dollars in sales in 2002 (Vargas, 2003). Surprisingly enough, this resulted in a 0.4% decrease from 2001 (TDCTrade, 2003). It is more difficult to obtain information on direct comp…

5,815 words


13 pages

A Discussion on the Increase of Online Sales

The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion ( with more than 812 million internet users ( All these internet users are potential customers and it is ess…

1,696 words


3 pages

The Development of the Head-Up Display

Abstract The history of the head-up display dates back to World War II. Since then, the head-up display has gone through a variety of changes and upgrades. Both the Airline Pilots Association and the Airline industry pursued the development of the head-up display because of the advantages it offers. As with any new technol…

3,031 words


5 pages

An Analysis of the Sugar Industry in the United States

SUGAR The United States produces about 8 million tons (7.25 million tons) of sugar a year. “This provides $21.1 billion of the economic activity in 42 states.” Florida, Hawaii, and Louisiana are major producers of cane sugar. The Red River Valley in Minnesota and North Dakota is the largest sugar-beet growing regi…

633 words


1 page

An Analysis of the Types of Fraud Committed by Major Players in the Enron Corporation

TABLE OF CONTENTS Introduction………………………………………………………………………………1 Who Committed Fraud?……………………………………………………………1 – 2 How Was Fraud Committed?………………………………………………………2 – 4 Why Was F…

2,941 words


5 pages

An Introduction to Business-to-Consumer Websites

Introduction. Business to consumer websites are very helpful tools for shopping and making purchases. A shopper no longer has to drive to the mall to pick up a few items, they can just surf the web and have their items shipped in a day or two. I have explored two web sites both within the same industry – beauty industry….

1,559 words


5 pages

An Analysis of The Official Process, a Book

According to Watts Humphrey “The Actual Process is what you do, with all its omission, mistakes, and oversights. The Official Process is what books say you are supposed to do”. So there are two challenges that a software development firm faces. First, to come up with reliable, efficient and pragmatic Official proc…

5,880 words


10 pages

An Analysis of the Development of the Volkswagen Beetle Automobile

The peoples car generically, Volkswagen in German is almost as old as the automobile, and the type was familiar in Germany long before the advent of the Volkswagen. Usually these popular cars were minimal cars, though size and simplicity did not necessarily bring them within the reach of the ordinary man in the street. He…

1,136 words


2 pages

An Introduction to the Key Players and the Market Share

Introduction According to Hill and Jones (2004 p 37) an industry is a number of companies which offer similar products (services) that please the same customer needs. ‘There are around one billion tyres produced each year across the globe’ (Tyres recycling 2004) and ‘they are one of the most important safety components o…

1,477 words


3 pages

An Introduction to Wet Seal

Introduction/Thesis Wet Seal prides their merchandise as being “first, fresh, fun, and definitely fun”. Although that saying once held true, today Wet Seal’s sales are quickly declining. Though this could be due to a number of reasons, one of the most imperative causes is the failing to understand exactly who the…

1,312 words


2 pages

An Analysis of the Subway Story Origins

The Subway Franchise The Subway story started in 1965 in Bridgeport, Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard bar…

417 words


1 page

An Analysis of the Business Operation of the Starbucks Company in the United States

The Starbucks Coffee Company is a business that operates on the cutting edge of the latest consumer needs and trends. This innovative company, at just over 30 years old, can brag of lighting fast growth as well as sustained profit. Starbucks’ success can be attributed to its winning recipe of organization, quality, skilled…

1,103 words


2 pages

An Introduction to the Different Types of Leadership Style

In the rock it is a very powerful and shows a lot of the different types of leaderships style that we had talked about in the past. With the military mercenary group in my opinion yes there is a commander General Hummel but what I noticed as I was watching the movie was that all of them respected and followed his orders but…

969 words


2 pages

An Introduction to the Production of Gold, Platinum and Silver

The Production of Gold, Platinum and Silver Throughout this paper I will be discussing and researching the production of gold, platinum, and silver. Gold is a soft, bright yellow metallic element. Gold has been valued since the Stone Age. Platinum is a soft, ductile, silver white metallic element. Platinum was discovered…

1,521 words


3 pages

An Introduction to the Myers-Briggs Type Indicator

The Myers-Briggs Type Indicator, MBTI, provides a useful method for understanding people by looking at eight personality preferences that all people use at different times. These eight preferences are organized into four dichotomies, each made up of a pair of opposite preferences. The four dichotomies describes four activit…

359 words


1 page