An Analysis of the Survey on Marketing Information Systems in the Marketing Management Process

An Analysis of the Survey on Marketing Information Systems in the Marketing Management Process

MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in mar…

5,315 words


10 pages

An Analysis of the Hong Kong’s Business Model and the Port Development Council

  1. Introduction Hong Kong is fortunate in having a sheltered natural harbour, which provides good access and a safe haven for vessels calling at the port from around the world. The port has always been a key factor in the development and prosperity of Hong Kong, which is strategically located on the Far East trade routes…

7,797 words


15 pages

An Analysis of the MetLifes Presence in the Insurance Industry

If there were one phrase that could encompass the magnitude and extent of MetLifes presence in the insurance industry it would be long lasting. Since its founding in 1868, the Metropolitan Life Insurance Company has been making history with its innovative business tactics and remarkable achievements throughout the entire wo…

2,488 words


4 pages

An Overview of the McGregor’s Department and the calculations of the Revenue

* Step 1: Situational Analysis 1. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor, the current president doesn’t want to destroy its old-world charm, which differentiates it from the other departmental stores. But at the same time he is worried that wi…

1,260 words


4 pages

An Overview of the Five marketing Techniques in the United States Utilized by Russian People

Question # 1: Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise . 1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian busin…

1,094 words


2 pages

An Analysis of the Different Forces Affecting McDonalds

There are many different forces that affect McDonalds in the general and task environments. One of the forces that affect them in the general environment is economic forces. Disposable income is one of the most influential decisions that McDonalds deals with on a daily basis. Interest rates are another part of the economic…

660 words


1 page

An Introduction to the Marks & Spencer Company

Marks & Spencer Resources, Capabilities & Competitive Advantage Compiled for Paull Robathan. Author: Kerry Sheehan Monday, 02 February 2004 1EXECUTIVE SUMMARY In the period up until the mid 1990’s M&S had a market leading share of the clothing market. They used their resources and sub…

4,252 words


15 pages

A Description About the Company Mercedes S 500 as the Leader in the Automobile Industry

About the company: Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leading models is the Mercedes S 500 which made its debut in autumn 1998. Marketing Mix Product Features Includes high-tech innovations like Pre-Safe, pre-crash occupant protection syste…

541 words


1 page

A Description of the Marketing Strategies of a Supermarket Chain

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bart”omiej Nr. ID 1509/K Introduction. In 1963, Carrefour invented the hypermarket1 concept and opened the first store of this type in France. Carrefour now serves more than 2 billion clients per year in its more than 9,000 stores…

1,460 words


4 pages

A Situation Summary of the Antwerp Import Co, Ltd as a Leading Company in Belgium

Situation Summary Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today’s life style. Lightfoot will be positioned as a high-end product both in fashion st…

794 words


3 pages

A Discussion on the Opening of Starbucks in Beijing’s Forbidden City

Marketing Pitfall In September 2000, the opening of Starbucks in Beijing’s Forbidden City, also known as the Palace Museum, brewed storm in China, with the outraged local media reporting that 70 percent of people would rather not sip the American chain’s frappucinos in the footsteps of the Son of Heaven. For many loca…

803 words


2 pages

An Analysis of the Marketing of Honda Motorcycles in the USA

Marketing of Honda motorcycles in the USA The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960’s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60’s the ma…

1,683 words


6 pages

An Analysis of the Principles of Marketing and the Theme of Selling Practice

Introduction: Marketing is marketing, irrespective of the product or marketplace. This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the se…

2,201 words


5 pages

An Analysis of the Problem Definition of the Progressive Provider Company

Problem Definition Progressive is a service organization (an auto insurance provider) that is looking to diversify its service offerings. By examining Progressive’s existing service offering, we see that compared to other insurance providers its economics are not typical. In exploring the reasons, we learn that the company…

665 words


2 pages

An Analysis of the Term E-Business Which Refers To the Simple Practice of Conducting Business on the Internet

Just as the term e-business no longer refers to the simple practice of conducting business on the Internet, the expression e-CRM has evolved from just an online point application to a more comprehensive, ongoing strategy to enhance the end user’s overall experience. Today e-business not only encompasses the exchange of good…

869 words


2 pages

A Description of the Customers Benefit From Online Marketing in Various Ways

Marketing Tools Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, incr…

1,458 words


3 pages

An Introduction to the Process of Market Segmentation

Market segmentation is defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman, Bednall, Cowley, O’Cass, Watson and Kanuk, 2001). Different companies have different abilities that…

1,348 words


2 pages

A Situational Analysis of Shades of Seattle

TABLE OF CONTENTS 1.0 Executive Summary 2.0 Situational Analysis (from industry perspective) 2.1 Costs 2.2 Profits 2.3 Competitors 2.4 Macro environment market summary 2.5 Market demographics 2.6 Market needs 2.7 Market trends 2.8 Market growth 2.9 SWOTT analysis 2.9.1 Strengths 2.9.2 Weaknesses 2.9.3 Opport…

4,120 words


11 pages

An Introduction to the Pet Market

Executive Summary Today’s pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marke…

3,753 words


9 pages

A Description of the Development of the GE Range Safety Sensor

No longer will the words “Honey, I think I left the stove on”, be uttered. Abstract As the firm continues its introduction of the latest innovation in cooking products development – the GE Range Safety Sensor – General Electric (GE) must determine the viability of the product in the existing household applianc…

963 words


2 pages

A Description of Companies Which Utilize Various Market Research Techniques To Identify Marketing Opportunities

Companies utilize various market research techniques to identify marketing opportunities. I personally have been involved in qualitative and quantitative questionnaires, and I know a bit about observational market research techniques such as Nielsen Media Research. For the purpose of this assignment I will discuss each of t…

1,118 words


2 pages

A Job Description of a Marketing Manager

Business Marketing Manager Job Description A marketing Manager is responsible for developing concepts and campaigns to introduce consumers to a company’s products or services. Marketing a product is a very complicated procedure. A marketing manager must work with a number of departments including sales, promotion,…

352 words


1 page

A Description of the Selected Business Sector

(Q) Giving evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent to which other marketing communications tools are used – or may be used – to complement or indeed replace advertis…

2,407 words


6 pages

An Overview of the Starbucks Coffee Company in the United States

“Coffee is at the heart of what we do.” Benne Peto, HR director of Starbucks Starbucks is that rare business story: a company that has single-handedly breathed new life in an old commodity and established a new “killer category.” Starbucks was a first mover in a largely fragmented ind…

2,007 words


4 pages

An Analysis of the Market Segmentation Strategies of Passenger Motor Vehicle

  1. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical, demographical, psychological, benefit and behaviourial. The traditional way of segment the car industry is sho…

1,162 words


3 pages