An Analysis of the Market Segmentation of the Hummer Jeep

An Analysis of the Market Segmentation of the Hummer Jeep

The Hummer Table of Contents Introduction Market segmentation AIM General and Segmentation Issues Decision and Opinion This case present the current situation of the Hummer jeep originally designed for the military and the new civilian vehicle H2 Hummer. Trying to find some marketing strategies to help the…

1,208 words


3 pages

A Proposed Marketing Plan for and Features of the Company

Proposed Marketing Plan for EXECUTIVE SUMMARY has experienced exceptional growth since the company’s inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year’s sales. The stellar grow of the c…

10,364 words


12 pages

A Marketing Plan for Volkswagen New Beetle Cabriolet

Executive Summary This document is a marketing plan for Volkswagen -New beetle Cabriolet, effective for the years 2004 to 2005. The objective of this plan is to recommend strategies that launch the New beetle Cabriolet. Volkswagen’s market share is growing and it is standing in 9% market share in the global car market. An…

2,995 words


8 pages

A Discussion of a Decision to Produce Organic Cheese

After being left with 2 million dollars from my long lost great aunt, I was provided with the capital necessary to begin to develop and market my own product. Having been raised on a small dairy farm in western New York, the only logical product to me was one having to do with the dairy industry. In an attempt to make my pr…

773 words


1 page

Main Features of Marketing Gift Bags for All Ages

Marketing Gift Bags for all Ages By: Jennifer Ruddell When marketing gift bags, a company should target all ages and all occasions. For children there should be gift bags to suit both boys and girls. Children have their favorite cartoon characters that they adore. The gift bags need t…

461 words


2 pages

An Analysis of Marketing and the Music Business

Marketing and the Music Business Jim Halsey and Joe Sugarman spoke with our class on February 12, tying together marketing and the music industry. Halsey has had a long history in the industry, specifically in country music, working as a booking agent, personal manager, publisher, and all around innovator. For the past 28…

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1 page

An Analysis of the Marketing of Tourism in Syria

1- Introduction: Syria has all the elements that are required to constitute a perfect climate for tourism. She’s considered to be one of the world’s largest natural museums with its various kinds of artefacts, ancient buildings and castles that belong to 20 different civilizations, which one day used to call Syria their…

6,055 words


14 pages

An Overview of the Marketing Channel Strategy

Marketing Channel Strategy Our company has recently developed a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for this new product line. The proposed strategy includes the following:  The marketing channel(s) that will be used to di…

2,101 words


4 pages

The Definition of Marketing

What is Marketing? What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In orde…

2,411 words


5 pages

A Company Analysis of Oakley, Inc.

Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company…

2,179 words


4 pages

Acknowledging the Advantages of Privatization

The term Privatization is often loosely used to mean a number of related activities, including any expansion of the scope of private sector activity in an economy and the adoption by the public sector of efficiency enhancing techniques commonly employed by the private sector. While acknowledging that no definition of priv…

468 words


2 pages

Apple Computers: The Idea of Steve Jobs

Would You Buy This Apple? Lead Story-Dateline: USA Today, July 15, 2002 The article discussed good advertisement establishes great brand images. Some examples used were Snapple, Kia, Sprint and the Apple computer, IMac. The following topics were discussed and evaluated by our team members, the role of Apple advertisemen…

982 words


2 pages

An Overview of the Methods for Market Research in a Business

Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be Market Orientated. This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need, and what makes…

622 words


1 page

An Analysis of the Role of Progress in Businesses

Chapter 1 INTRODUCTION / BACKGROUND OF THE STUDY As the world of academe and business evolve into a kaleidoscope of changes, the need for a fast-paced epitome of development must arise. One key that will open the access to the said progress is the formation of youth in one’s nation. And since the academe takes part in t…

8,342 words


23 pages

An Overview of Toy’s “R” Us and the Market Driven Leadership and Strategy

Market Driven Leadership and Strategy Introduction Toy’s “R” Us, TRU, is one of the largest toy retailers in the United States of America, and it was started by Charles Lazarus. This essay is divided up into three parts. The first part, analyses TRU’s situation in 1993. The analysis starts at an externa…

4,831 words


7 pages

The Issues of Health and Safety, Wage Rates and Mistreatment of Workers

I write this paper on behalf of the Maquila Solidarity Network, in order to draw further attention to the treatment of female workers in Mexican Maquiladoras. There are close to a million maquiladora workers in Mexico and over three thousand factories. Many of the workers are girls and young women from 14 to 20 years old. T…

795 words


1 page

Business Life Cycles and Its Influence in an Organization

Managing Life Cycles Influences in an Organization For everything in life there is a season, and the same holds true for business. There is a life cycle that successful businesses inevitably pass through. They endure the perils up start-up, often on a shoestring; they grow to greater size and stability, permitting the owne…

1,239 words


3 pages

An Analysis of the Importance of Proper Managing and Developing of Teams

MANAGING & DEVELOPING TEAMS ASSIGNMENT Question (1) We believe that teams real teams, not just groups that management calls teams should be the basic unit of performance for most organizations, regardless of size. (Katzenbach, J R & Smith, D K; the Wisdom of Teams, Harvard Business School Press, Boston.) (a) C…

2,180 words


6 pages

A Description of Suzie Completion of Her Business Degree

Introduction Suzie had completed her Business degree and returned home to await her graduation. She had been home few days when her uncle asked her to manage his grocery store for the next month. However, she found that many problems existed after the store supervisor showed her around. Supervisor seemed to hardly ever insp…

1,969 words


3 pages

The Influence of Leadership and Management

Leadership vs. Management with a focus on Influencing Confusing leadership and management and treating the words as if they were synonymous have a long and illustrious history in leadership studies. The practice is pervasive in the mainstream literature of leadership. It is pervasive in all academic disciplines where o…

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4 pages

An Explanation on How Some Level of Conflict is Necessary in Team Effectiveness

Your boss comes into your office and tells you that you are going to be on the next employee task force. Immediately you start having flashbacks of cold conference rooms, stale donuts and caffeine fed arguments. Why does the thought of being part of a team scare us? It does not have to anymore. Building effective teams requ…

1,607 words


3 pages

An Analysis of the Management Process as Most Important Element in a Successful Business

Management Processes One of the key elements in running a successful business is a well-developed management department. Organizations cannot simply run by themselves, nor achieve their main goals by themselves either. That is why many successful organizations, such as McDonalds, Rockwell Automation, and General Motors hir…

1,143 words


2 pages

Injuries and Illnesses in the Workplace

In 1995, the Bureau of Labor Statistics in the United States reported that 60 percent of new workplace illnesses were Repetitive Strain Injuries. They also found that in 1993, RSIs cost employers $20 billion dollars in workers compensation claims, and more than $100 billion dollars to pay for all of the indirect costs of RS…

2,855 words


4 pages

Management: Making the Right Decision

ManagementMake The Right Decision Making the right decisions early on in the hiring process is key to the success of the company as well as the employee. The following pages will give you a scenario the problem that seems to exist with the scenario and a possible solution. I will attempt to give insight on how the si…

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3 pages

A Biography of Madam C J Walker a Business Woman

Madam C.J. Walker was born Sarah Breedlove on December 23, 1867 on Delta, Louisiana plantation. The fifth of Owen and Minerva Anderson Breedlove’s six children, she was the first Breedlove child born after the end of slavery. This daughter of former slaves transformed herself from an uneducated farm laborer and laundress in…

582 words


1 page