An Analysis of the Demographic Information of Hummer’s Target Market

An Analysis of the Demographic Information of Hummer’s Target Market

INTRODUCTION I am writing to you in regards to the Hummer’s target market. According to AM General’s market research , Hummer’s market is divided into four categories: the realist, the discerner, the conqueror, and the adventurer. The realist considers Hummer for its practical purposes, and will therefore make use of the v…

987 words


3 pages

An Introduction to the Skill Based Pay in Companies: An Effective Compensation

Skill Based Pay A Brief Overview by Effective Compensation, Incorporated What is Skill Based Pay? The payment of additional salary or hourly pay to employees for learning, and being able to perform, additional tasks or skills. It is sometimes expanded to compensate employees for demonstrating relevant competencies. How…

1,363 words


4 pages

Exploring the Issues Facing HDD Industry Globally

Issues in the HDD industry Ø The world market for HDDs today is almost $26 billion. By any standard, this is a large and important sector of the electronics industry. This industry also provides an excellent example of the increasingly complex competitive requirements that result from the globalization of competition Ø Th…

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1 page

Employment Decisions: What Are Recommendations on Recruitment and Selection?

On dealing with the premiss that the practice of recruitment and selection is a long way from the recommendations of personnel textbooks, distinction must be taken into account between explicit recommendations and guidelines, on one hand, and, on the other, implicit suggestions stemming from the author’s own stance. The imp…

3,462 words


8 pages

A Company Overview and History of People’s Bank

Introduction People’s Bank is a multi-service financial institution that has grown to have assets reach nearly $12 billion. When it started in 1842, it opened as a general savings bank aimed at the blue-collar worker who wanted to save his/her money. Now People’s offers many services such as mortgage loans, credit cards, c…

5,217 words


9 pages

An Overview of Windmere Corporation

In my opinion, Windmere must continue to expand its U.S. sales to continue using its factories in China effectively in 2-3 years’ time. It has focused on a developing a family of brand names in addition to private branding and OEM business, as well as developing additional product lines to push through its distribution chan…

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1 page

An Introduction to Different Ways to Open a Business

Introduction More and more people are beginning to open their minds to new business ventures. It seems like it is becoming the popular move. By opening a business there could be huge profit to be made, depending on the market. On the other hand, there are risks and losses that may occur as well. It is said that there are t…

2,153 words


6 pages

A Company Background of General Nutrition Companies, Inc

Company Background General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania…

3,561 words


7 pages

An Introduction to an Analysis of the Luxury Car Web Sites

Out of all the luxury car web sites that I visited (Mercedes-Benzes, Lexus, BMW, and Cadillac), the one web site that helps the most in finding a car that you would want would be It is a very detailed site that lists each car in great detail, including price, how to own one, parts, etc. They provid…

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1 page

The Significance and Concept Behind Gain Sharing in a Company

Gain Sharing Employers are often faced with the challenge of looking for ways to boost productivity and profitability while at the same time, motivating employees to accomplish organizational goals. For many employers, variable pay plans have risen to meet this challenge. A variable pay plan ties pay increases to increased…

1,004 words


2 pages

The Key Concepts of Marketing and Marketing Research

ntroduction: “Marketing is marketing, irrespective of the product or marketplace”. This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the ser…

2,205 words


6 pages

An Introduction to the Two Competitive Tools That Would Help Burger King: Quality and Variety


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1 page

Robert Maxwell, a Freewheeling Entrepreneur with Aggressive PR Tactics

INTRODUCTION Robert Maxwell, the infamous tycoon who is remembered as much for his personality and ethics in his business dealings as he is for his accomplishments. BIOGRAPHICAL INFORMATION Soldier, publisher and patriot, a man who spoke 9 languages; in 1923 Robert Maxwell was born in Czechoslovakia. He was and is a myst…

1,317 words


3 pages

Understanding Privatization and Its Impact

Privatization What is Privatization? Privatization is the process of transferring productive operations and assets from the public sector to the private sector. Broadly defined in this fashion, privatization is much more than selling an enterprise to the highest bidder, as it includes contracting out, leasing, private sec…

4,246 words


8 pages

An Analysis of the Strengths and Weaknesses of McDonalds

McDonald¡¯s Corporation McDonald¡¯s is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960¡¯s to their massive growth in the 70¡¯s, 80¡¯s, 90¡¯s, and now the new millennium. Over the past forty years, McDonald¡¯s has fully taken advantage of their strengths but…

1,479 words


4 pages

A Company Profile of McDonald’s Corporation

INTRODUCTION: McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new…

2,454 words


7 pages

The Role Ford Pinto Played in the Successes and Failures of the Ford Motor Company

Ford Pinto Plato said,” The appetites or the passions may gain control of him and refuse to obey the dictates of his highest part, reason or mind.” (Frost 131) If this is so what was Ford Motor Company so hungry for in the early 1970’s to knowingly sell thousands of unsafe cars to its customers? Yes, we can all agree that…

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1 page

The Corporate World: Can People Be Trained to Become Leaders or Managers?

The business sector in today’s society is increasing rapidly, and with this increase comes the need for more people to manage and lead the growing companies, but this growing need also raises some potential questions: Can anyone become a leader or a manager? Is there a difference between the two? Can people be trained to be…

1,107 words


2 pages

An Introduction to an Analysis of the Capital Asset Pricing Model – CAPM

DeNarius Thomas Business Finance October 30, 2000 Capital Asset Pricing Model The theory of the Capital Asset Pricing Model – CAPM is pretty basic. This theory though it seems very small is a very important part of the business world. The expected return on a long futures position depends on the Beta of that individual…

713 words


3 pages

The Many Desirable Characteristics of Effective Organization

1.) Managers must have great personal skills so that they can effectively communicate goals of the manager to his or her workers. Managers must also be great motivators. If workers are motivated to perform at their best and want to do the best job they can, the results of their work will be better. Managers also must have a…

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1 page

How McDonaldization Has Complicated Our Society Today

Mcdonald’s and you McDonaldization of Society In today’s’ complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as “McDonaldization”. McDonaldization is defin…

1,970 words


3 pages

An Analysis of Portfolio Theory in Portfolio Selection by Harry Markowitz

The term ‘portfolio’ is usually applied to combinations of securities, but the principles underlying security portfolio formation can be applied to combinations of any type of assets, including investment projects. Most firms diffuse their efforts across a range of products, market segments and customers in order to spread…

2,301 words


7 pages

Mergers and Acquisitions: Business Alliances that Guarantee Long-Term Achievement

Mergers and Acquisitions Since the 1980’s, and even more now in the late nineties, it has become a growing trend for companies, both large and small, domestic and foreign, to form strategic alliances within their particular industries. There are many specific goals that companies may be looking to achieve by dong this, but…

2,178 words


4 pages

An Introduction to the Mutual Reward Theory (MRT)

MUTUAL REWARD THEORY (MRT) Working relationships are a necessary part of life and the functioning of an organization. The quality of these relationships can be measured by the quality of communication that takes place. One of the more important relationships that exist within an organization is the interpersonal relationsh…

829 words


2 pages

The Physical and Functional Attributes of Product’s Primary Characteristics

The Brand/Product: 1.Attributes: The attributes are the product’s primary characteristics, both physical and functional. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are scent, texture, package, contents, var…

828 words


2 pages