An Analysis of the Concept of Reference Pricing and Marketing

An Analysis of the Concept of Reference Pricing and Marketing

There is a psychological theory that states that people for perceptions based on present and past stimuli (Helson, 1964). This has been extended by marketing academics to include the concept of reference pricing. They do this by stating that consumers, based on their previous exposure to products and their promotion – have…

2,209 words


4 pages

An Analysis of the Recession of Record Sales in the Music Business

Time For More On The CD The music business is experiencing a recession where record sales are reaching all-time lows. All record companies have in the last few years experienced a considerable decrease in sales. Finding the cause or causes of this has naturally become a major concern for all of them. Some blame the rec…

615 words


3 pages

An Analysis of the Financial Management for the Small Business

Purchasing a Small Business Financial Management for the Small Business Purchasing a Small Business Outline I. Deciding to buy A. Why buy a small business? B. Starting out-the nine steps C. Initial details to consider 1. Are partners needed? 2. Economic factors 3. Is the location acceptable? 4. Tax strategy II….

2,826 words


8 pages

An Analysis of the Purchaser s Main Features

Purchasers buy general and specialized equipment, materials or business services for the internal use of establishments. The items they sell are not for resale, although they may sell off used stock once it is no longer needed. Most importantly they seek to obtain the highest quality merchandise at the lowest possible purch…

924 words


2 pages

An Analysis of the Publishers Clearing House Sweepstakes or Scam

Publishers Clearing House Sweepstakes or Scam On January 28, 1999, Wisconsin Attorney General James Doyle filed a civil lawsuit against one of the largest sweepstakes promoters in the country, Publishers Clearing House for “allegedly making fraudulent representations” or using deceptive advertising. According to…

941 words


2 pages

An Analysis of the Importance of Good Public Relations to Successful Business

Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers,…

907 words


2 pages

A Glimpse at the Companies I Can Play on the Stock Game

When I first started the stock game, I really didn’t know what I was doing and which companies to buy. Therefore, I just pick the companies that have the best dividend and did well in the past. Also I picked the companies that I’ve heard of and familiar with. Then as I’ve become more familiar with the stock game, I realized…

1,098 words


2 pages

Experience is the Best Teacher

The securities industry boasts a stressful working environment that puts an emphasis on profit alone sometimes causing it s workers to resort to unethical methods of trade. The result is mistrust between the common investor and the brokerage houses they use to process their trades. This cheating in order to gain an advantag…

1,395 words


2 pages

An Overview of Fund Purchasing Using Statistics

USING STATISTICAL EVALUATION FOR FUND PURCHASING ABSTRACT Fund Purchasing Using Statistics In the past few years many young people transiting into adulthood have found themselves victim to improper or no teachings on how to handle money, or how to build some kind of future funds. This trend has effected most young peop…

1,225 words


8 pages

An Analysis of the J H Mills in Bristol

Brief Many organisations are addressing the relationship they have with stakeholders. Select an organisation that is currently changing its policies towards stakeholders and, acting the role of a key stakeholder representative prepare a positioning statement/report that summarises key issues for your supporters. Backgroun…

1,497 words


3 pages

South African Diamonds: A Growing Industry

South African Diamonds South Africa is currently the world’s fifth largest producer of natural diamonds. In 1995, some 9,8 million carats of rough diamonds were produced. A high percentage of these diamonds was of gem and near-gem quality. Diamonds occur in pipes and fissures of kimberlite, as well as in alluvial and mari…

2,788 words


6 pages

Bad Advertising: Attracting the Millions of Viewers All Around the World

In 1950, a careless act turned into tragedy when a fire burned wild and swept away over 17,000 acres of forest watershed land in the Capitan Mountains, Lincoln National Forest. When the fire had died off, a badly burned cub was rescued from a charred tree. This cub, later named Smokey, was taken to the National Zoo where he…

1,244 words


2 pages

Planning: A Vital Step to Successful Entrepreneurship

PLANNING FOR SUCCSESS Planning is a key factor in the success of any business, and conversely, the failure to plan adequately is one of the fastest routes to business failure. There are many considerations that an entrepreneur must decide such as: type of business, legal structure, permits and licenses, market planning, bu…

2,843 words


7 pages

An Introduction to the AIM Funds Company

The Company AIM Funds is one of the nation’s largest and most successful mutual fund companies. Over the years, such funds as AIM Weingarten Fund, AIM Constellation Fund, and AIM Value Fund have become household words for millions of investors. AIM funds are sold through financial advisors as a reflection of the company’s…

642 words


2 pages

An Introduction to the Importance of Effective Negotiation

Negotiation Point “Effective negotiation is not about conflict. It is not about deviance or dishonesty. It is not about posturing, or bullying, or threatening. Effective negotiation is about exhaustive preparation, utter clarity, heartfelt communication, and a sincere, demonstrated desire to fully understand not just…

2,805 words


6 pages

An Introduction to How to Make More Successful Deals

Negotiate to Close How to Make More Successful Deals In this book the author uses the salesperson relationship of the buyer and seller to discuss negotiation. The author identifies the sources of power that a seller has when negotiating, and the tactics used by buyers to get what they want. Recognizing these key points a…

1,174 words


2 pages

A Comparison of Mustang or Camero

MUSTANG OR CAMERO? Ever since the General Motors company built the first vehicle to compete with Henry Ford and the ford motor company, consumers have argued over which was better. Back in those days the better car was the one that fell apart last and was the cheapest. Today consumer values have changed, and with that chan…

976 words


2 pages

An Analysis of the Business Castor Holdings Owned by Wolfgang Stoltzenberg

– MONEY AND TROUBLE- An analysis of motive within Europe Wolfgang Stoltzenberg s business Castor Holdings displayed the illusion of being a very successful company and the large banks of the world continued to lend to Stoltzenberg despite the fact that in reality the business had not made a profit in years. Castor Holding…

4,804 words


9 pages

An Introduction to the Pizza Hut Company

INTRODUCTION Pizza Hut began operation as a single pizza shop run by two brothers, Dan and Frank Carney, in Wichita, Kansas on June 15, 1958. The chain grew to 43 restaurants in 1963 and 296 in 1968. Pizza Hut went public in 1969 and was acquired by PepsiCo, Inc. in 1977. By 1981 Pizza Hut had become the largest pizza rest…

1,600 words


4 pages

An Analysis of MkiS for the Marketing Management Process

MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing…

5,324 words


12 pages

An Introduction to the History of National Lottery

A local council has just received approval for 15 million from the National Lottery to build a new Arts, Media and Cultural Centre but it needs to find the matching capital Money for the project. It has also to find the annual running costs of 1 million for the new facility at the same sound as it needs to reduce its total…

2,962 words


8 pages

An Introduction to the Analysis of Perdue Farms

Analysis of company history development & growth Arthur W. Perdue s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur s son Frank joined the family business in 1939 after l…

1,292 words


4 pages

An Introduction to the Comparison of Coke and Pepsi

Coke vs. Pepsi: Fighting for Foreign Markets Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-C…

3,229 words


5 pages

An Analysis of Participative Management as a New Approach in the Work Force Today

Participative management is a new approach in the work force today. Job enrichment, quality circles, and self-managing work teams are just some of the approaches. Companies share a common goal of increasing employee involvement. They want to raise the quality, performance, and productivity of their workers. The questions…

2,475 words


5 pages

An Introduction to the Proctor & Gamble; The New Bounty Toilet Paper

Executive Summary Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of t…

4,574 words


7 pages