An Analysis of the Chevy Sonic Stunt Anthem Commercial Campaign

An Examination of the Worldwide Expansion of McDonald’s and Its Business Strategy in Maintaining Position as Top Quick Service Restaurants

For decades, Quick Service Restaurants (QSR) have been a staple of American culture. The idea of providing a product fast and at a low cost is practiced by many American food companies. At the forefront of this industry is a company that started from humble roots and became one of the largest companies in the world, McDonal…

7,074 words

18 pages

An Analysis of the Chevy Sonic Stunt Anthem Commercial Campaign

“Tonight, We Are Young” The Chevy Sonic “Stunt Anthem” Commercial Campaign Throughout the years, Chevy has been a household name for the car industry. Dating back to 1911 with the release of the Series C Classic Six, Chevy has made great strides in becoming a reliable, cost efficient and American based car manufacturer. I…

645 words

3 pages

An Analysis of Business and Marketing Objectives of the Cheetos Brand and Campaign through Mobile Gaming

Business and Marketing Objectives: The main business objective is to make the Cheetos brand a versatile snack that is chosen for all parts of the consumer’s life: parties, sporting events, studying, and even dessert. Furthermore, the Cheetos brand must become something memorable, not necessarily a fad like other brands t…

547 words

2 pages

The History and Evolution of the Cell Phone Industry

Out of all the technological industries in the world, the most remarkable has to be the cell phone industry. In nearly 40 years, the mobile phone industry has gone from a luxurious commodity to the social norm. Throughout the years these phones have come in all shapes and sizes, each design more fascinating than the last. T…

2,258 words

8 pages

A Report on the Threats to the RaceTrac Petroleum Gas Station and Their Solutions

RaceTrac Petroleum is the number one Gas station in the south and continues to be one of the best work places to work. It’s also a popular pit stop for gasoline and snacks in the south. The company operates more than 600 gas stations and convenience stores in ten southern states under the RaceTrac and Raceway names. Raceway…

950 words

6 pages

A Research on the Issue of Misleading Labelling in Canned and Processed Goods

Health Concerns & Misleading Labelling Introduction With the rise in the levels of general obesity, consumers are becoming increasingly health conscious with regard to the food they purchase, particularly in terms of canned and processed goods available in abundance in the grocery stores and super-markets. As a means…

890 words

3 pages

The Characteristics, Pros and Cons of Different Legal Forms of Business

What legal form would be best for your business idea? That’s a question that people need to ask themselves when starting a new business. There is quite a bit of distinction between Sole Proprietorship, Partnership, Corporation, Subchapter Corporation and an LLC. It’s important to sit down and figure out which one would w…

904 words

4 pages

The Importance of Accounting Software in Today’s Business World

Accounting software is an automated system that helps bookkeepers and accounting professionals report and document a companies financial transactions. Accounting software is a must in today’s business world because almost every company uses them. It’s a much easier solution to keeping track of your financial transactions by…

920 words

4 pages

The Importance of Identifying and Seizing an Opportunity in Business

Seizing and opportunity can be hard work, but missing an opportunity is even harder. It takes time, effort, disagreement between team members, headache, heartbreak and so on and so forth. But effectively seizing and opportunity can be such a satisfying reward that it makes all the hardships worth it in the end. Two big th…

1,261 words

7 pages

The Importance of Needs Analysis as Having a Product That Meets Customer Needs is a Key to Having a Successful Business

Any and all business ideas need to keep customer needs in the back of their minds. Having a product that meets customer needs is the main key in having a successful business. If nobody needs your product, you’re not going to make a whole lot of money because you’ll have no customer base. According to Lavinsky D. (2016), a c…

942 words

4 pages

The Importance of a Business Plan for a Successful Business

A business plan is very essential to almost any business’s success, you need a plan or at least a description of the direction you want your company to go in the future. A business plan a set of organizational goals that you, as a company, feel are realistic and can be obtained over a certain period of time (say, 3 years)….

1,107 words

5 pages

A Definition, Role, and Importance of a Balance Sheet in Business

A balance sheet is a financial statement that gives an outline of a company’s assets, liabilities and shareholders’ equity at any particular point in time. The balance sheet shows the dollar amount of you assets vs. your liabilities and owners equity. The assets side of the balance sheet shows cash, inventory, accounts rece…

1,199 words

5 pages

An Overview of Employment Drug Testing and Its Importance

In this day and age, employment drug testing is very important. When employees show up to work under the influence of drugs and/or alcohol, it puts the other employees and the employer at risk. Although many people believe it to be suspicion without cause or untrustworthy, drug and alcohol testing has continued to be a crit…

716 words

3 pages

The Leadership Style of an Effective Leader in a Successful Company

Being a good leader is such an essential part of building a successful company, and one aspect of being a good leader is motivating and empowering your employees. You need to understand that people will never go into battle for a leader if they don’t respect them. You need to lead by example and show your followers that y…

939 words

4 pages

The Differences Between Collaboration and Cooperation and Their Contribution to a Team

Collaboration and cooperation are often grouped together, but both deliver different contributions to a team and have their own dynamics. The best example I’ve ever seen to describe the main difference between collaboration and cooperation is to envision collaboration being like an orchestra and cooperation being like a dr…

864 words

4 pages

The Necessity of a Business Plan Upon Starting Up a New Business Venture

Starting up a new business venture can be a very exciting time, but it can also be very hectic. It takes more than just a great idea and money to make a business work; there are so many other elements involved to running a successful business that entrepreneurs often don’t even think about. Taking your time with a new start…

735 words

4 pages

The Significance of Building an Ethical Culture in Business

According to Shaping an Ethical Workplace Culture (2013) pg. 4, Researchers have found that an organization’s culture is a strong predictor of how much market value that firm will create, and a key part of culture is organizational ethics. A successful entrepreneur should always build a strong ethical culture within the wor…

780 words

4 pages

A Discussion on the Issues of Marketing to the Youth

Marketing to the youth, such as children and teenagers, has been practiced for years as a way for companies to get their products sold to make a profit. This age group is the best group to market to because they all want to fit in and have the coolest clothes and accessories. To achieve this parents will give their children…

1,032 words

4 pages

The Importance of Security and Surveillance in the Airline Industry

As thousands of people everyday head towards airports to catch departing and arriving flights, the aviation industry has never been this busy before.  Our society today relies on airplane transportation for international and domestic travel more than ever before. With flights taking off and landing every second, even the sm…

693 words

2 pages

The Process of Marketing a Product

Companies have to go through many steps to make or break a company for example. Apple makes about $70,000 in profit every sixty seconds (Vella 1). It cost Apple $200.10 to make a 16GB iPhone 6 and it is sold for $649, making a 69% profit (Luckerson 1). Apple is only one of the many companies, make an increasingly large pro…

736 words

4 pages

An Overview of Civil Affairs Team 8231, the Training Events, Teaching, and Coming Back Home

Civil Affairs Team 8231 from Charlie Company, 82nd Civil Affairs Battalion located on Fort Stewart were one of three teams deployed to the Balkans in support of Atlantic Resolve. Capt. Benjamin Scott, team leader; Sgt. 1st Class Ryshein Hassell, team sergeant; Staff Sgt. Esgar Lopez, Civil Affairs Non-Commissioned Officer (…

619 words

2 pages

A Discussion on the Possible Results with the Application of Attribution Theory in an Organization

From a psychological point of view, attribution theory justifies how an individual translates information to arrive at causal justifications for certain events (Fiske & Taylor, 1991). To reach to a quick judgment, an examination of the information gathered and its combination is carried out. In simple terms, the theory tend…

655 words

4 pages

The Issues and Dangers to Human Resource Management

Organization projections to grow hugely depends on how efficient the human resource management in performing their responsibility. Conversely, the world is experiencing dynamic changes affecting all aspects of human life and more so is the human resource management. More especially changes being effected by digital revoluti…

613 words

3 pages

The Role and Importance of Corporate Social Responsibility in a Business Organization

Introduction Corporate social responsibility, which is of great value, is a business obligation that dedicate to durable development by delivering advantages for all stakeholders (Ampofo,2016). This report is about Corporate social responsibility and why company use Corporate social responsibility. It will also explain the…

589 words

5 pages

An Analysis of Ethical Framework in the Case of Takata and Honda Motor Company in Line with Its Safety Crisis

Managing a business involves making many difficult decisions. Because of the numerous considerations involved in each crucial decision, an ethical framework helps to keep leaders in line with acceptable behavior. This is especially important in situations which involve public safety. Over the past 10 years, Takata, an ai…

559 words

2 pages