An Analysis of Marketing Techniques in De Beers Consolidated Mines

A History of Coca-Cola

Coca-Cola was born on may 8th, 1886 at the hands of Dr. John Smith Pemberton. In the laboratory of his house at 107 Marietta Street, Atlanta, Georgia he finally settled on the syrup later to be known as Coca-Cola.1. John Pemberton was born in Knoxville, Georgia in 1831. At the age of 17, he attended the Botani…

2,481 words


10 pages

An Analysis of Marketing Techniques in De Beers Consolidated Mines

“And while the law [of competition] may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.”
Since the 1930s when Sir Ernest Oppenheimer established the Central Selling Organisation, De Beers Consolidated Mines have controlled the selli…

1,132 words


2 pages

Understanding the Meaning of Manage Earnings by Corporations

the business cycle? According to the companies past three financial statements it appeared as if they have indeed done so. Looking at GE’s 1996 Annual Report, Letter To Share Holders, the first phrase of the 14 page document was “In 1996, your Company had its best year ever.” Companies such as GE spend millions if…

563 words


1 page

Employee Happiness: A Factor in Employee Workplace Success

How do you feel when you see a beautiful sunshine? I feel happy and seem to give my happy energy to others with smiles’ responses. Smiling is great for the sole and can make a sad person become briefly happy. Happiness is what people strive for in their daily lives. It also makes the world a better place since everyone…

570 words


1 page

The Importance of Labeling Products

In the grocery store anyone can find a plethora of goods that have the potential to improve human life in the simplest ways. Goods such as a Snickers bar, which can provide a little relaxation from an insane day at the job, or a gallon of milk, so that the kids can have something to drink with the nutritious breakfast that…

732 words


1 page

The Popularity of Toyota 4Runner Ltd

Lately the trend in cars has been anything but. Lately in the United States the trend has moved toward the SUV or the Sports Utility Vechile. Thats Right the family station wagon and the Minivan are things of the past and I am going to take you through a thorough examination my favorite the Toyota 4Runner Ltd!!!
1997 Toyota…

851 words


3 pages

The Importance of Customer Care in Business

tandard Newspaper dated 8/07/1998 on Customer Care Improvement by Robert L Fousler (MD) Consultant s for Effective Training, I am in total agreement with him concerning the points that he has put forth concerning Customer Care within business organizations.
Customer Care is an important point in management and should be car…

555 words


1 page

A Report on the Flexible Benefit Plan

The employees of todays workforce are divers. With such a workforce at hand, an employer must have a flexible benefit plan to match the composition of its employees. Flexible benefit plans are a written plan under which employees of a company are allowed to choose two or more benefits consisting of cash and qualified benefi…

1,191 words


3 pages

A Company Analysis of Forplay, Inc.

ForPlay Project: Forplay, Inc., is about to become a reality on the European market. Our company will base its distribution on strategic alliances with local mail order companies, while starting a global ad campaign targeted to an audience age 18 to 45. While we dont expect too many difficulties in converting and repatria…

838 words


2 pages

A Report on Ferrari

in my opinion is a company that right from the beginning was “build to last”(1), it was built to be the best in Europe. It’s founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to b…

1,413 words


2 pages

An Analysis of the Information Age and the Businesses Day to Day Operations

The information age has brought about rapid changes to the ways in which businesses conduct day to day operations. Although this move to electronic commerce has resulted in extraordinary advantages in terms of speed and cost-effectiveness of business, it also presents new challenges in the workplace.
The information that is…

1,169 words


2 pages

The Definition of Marketing

The Oxford English Dictionary defines Marketing as the action or business of brining or sending to market. According to Kotler (1994) marketing is a process which ‘consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementin…

1,536 words


3 pages

Michael Winkleman and the Role of Ethics within the Profession

As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical iss…

3,602 words


6 pages

An Analysis of the Industrial Relations in Australia

Industrial relations in Australia is undergoing considerable change. The counterpart organisations to unions for employees are, of course, s. This paper argue that s exist to provide to employers, services to enable them to cope with the demands of unions and the complexities of employing staff in terms of wages to be paid…

1,741 words


3 pages

A Description of According to the Efficient Market Theory

According to the Efficient Market Theory, it should be extremely difficult for an investor to develop a “system” that consistently selects stocks that exhibit higher than normal returns over a period of time. It should also not be possible for a company to “cook the books” to misrepresent the value of st…

751 words


2 pages

An Analysis of the Definition of the Term Accounting

This essay explore the definition of the term accounting, its processes and procedures. I will examine the five step of the method in detail, and will compare and contrast this method to that of single entry accounting. The analysis concludes that with a discussion of the advantages of and the reasons why this method has su…

811 words


2 pages

An Analysis of Language of Business in German Countries

Like many other northern Europeans, Germans tend to take a deal-focused, low-context and monochronic approach to doing business. North Americans and Australians find Germans relatively formal, southern Europeans often describe them as reserved and most Asians consider them very direct.
Of course there are important north/so…

2,048 words


4 pages

A Description of Corporate Social Responsibilities of a Business Organization

Organizational or corporate social responsibility refers to the obligation of a business firm to seek actions that protect and improve the welfare of society along with its own interests. Corporate social responsibility often challenges businesses to be accountable for the consequences of their actions affecting the firm’s…

1,708 words


3 pages

An Analysis of the Cheap Entertainment in Reading the Thick, Dark Print of the Supermarket Tabloids

As a child I repeatedly stood in line with my mother at the supermarket waiting to pay for our groceries. I often grew bored and found cheap entertainment in reading the thick, dark print of the supermarket tabloids. I would gaze my eyes and drop my jaw in shock at their stories; but, the one thing I never did doubt was the…

806 words


1 page

A Description of the Problem Solving Process by Graham Parker

Developing and Selecting Solutions
Graham Parkers Structured Problem Solving Guide describes the problem solving process in four phases, one of which is Developing and Selecting Solutions (Phase 4). The other phases are not summarized here, however, it is noteworthy to mention that Phase 4 is the entering into solution deve…

1,047 words


2 pages

The Importance of an Aligned HR System in the Business

hat Delivers Shareholder and Employee Value Today business faces the biggest and most difficult times ahead. With the ever changing moods and directions that business is taking almost daily, it is impossible to have a strategy set in place. There is no true “one way of doing things” and it is almost impossible to…

648 words


2 pages

Michael Dell: The Founder of Dell Inc.

Computers was founded by Michael , who started selling personal computers out of his dorm room as a freshman at the University of Texas. Michael would buy parts wholesale, assembled them into clones (exact replicas) of IBM computers, and sold them by mail order to customers who did not want to pay the higher prices charged…

1,615 words


2 pages

A Review of a Book About Teaching People How to Manage Their Money

The Four Laws to The object of this book is to teach people how to manage their money in order to stay out of debt and plan ahead for the future. This book goes over several suggestions or laws but focuses on four main ones.
To work with the other laws you must first learn and master the first which is Tracking daily expen…

483 words


1 page

A Description of the Ten Commandments of Customer Service

Carl Sewells book Customers for Life is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automo…

970 words


2 pages

A Description of the Casino Industry in Australia

The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australias 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international…

738 words


1 page