A Research in Consumer Behavior

A Research in Consumer Behavior

Introduction Cultural factors are pivotal in determining how consumers behave
regarding their choice goods and services (Davies & Fitchett, 2004). In
international marketing, understanding how culture affects consumer choice
becomes imperative due to the cultural divide in different countries. As
Davies and Fitchett…

2,607 words

11 pages

A Discussion on the Supermarkets as Traps to Spend More Money

Supermarkets may seem to be the perfect place to purchase the foods we please; however, supermarkets are just traps that sway our decisions of how to spend hard-earned money. Marion Nestle advocates that supermarkets do not give shoppers the opportunity to make purchases as they please, strategically marketing and placing i…

1,385 words

4 pages

The Federal Open Market Committee (FOMC) Statement of December 16, 2009

Federal reserve employs different techniques of credit contorl to regulate the amount of money circulating in the economy. With incresed level of ecnomic activities, money supply in the economy may increase leading to inflation that inturn supresses development progress. Accordingly, the federal reserve may interven by sale…

618 words

3 pages

My Proposed Strategy in Redesigning the Accountancy Job at the Local Chain Store Supermarket

I once worked as a trainee accountant at a local chain store supermarket. I found the job non-dynamic with little or no focus on the future. The accountant who was offering to train had stayed at the same level for over ten years. As such, there lacked motivation, and the accountant was planning to resign and look for anoth…

415 words

2 pages

The Role and Responsibilities of Strategic Position Analysis According to Rumanti and Joseph

According to Rumanti and Joseph (2013), strategic position analysis
entails an evaluation of impact of an organization’s external environment,
cultural and political framework, strategic capability, and stakeholder’s
expectations on the company’s overall strategy. Strategic position is
important in predicting the company’s…

2,239 words

8 pages

The Use of Strategic Planning in Smaller and Bigger Enterprises

Strategic planning makes use of a time horizon running into years in
looking at an organization’s future opportunities and its capacity to seize
them using the available resources. Strategic planning is applicable in
both smaller and bigger enterprises. However, Aileron (2011) identifies
that it is less important in smaller…

463 words

2 pages

An Overview of the SHRM Practices of Google Inc.

1. Introduction to Google Inc. Google Inc.is an American multinational specializing in Internet-related
services such as searching information on the websites, web hosting, and
online advertisements (Sullivan, 2013). The company’s founder is Larry Page
and Sergey Brin both of who holds 14 percent of the company’s shares bu…

2,720 words

11 pages

The Importance of Conducting SWOT Analysis to Predict the Success of iPhone 7 in the Market

To predict the success of iPhone 7 in the market, conducting a SWOT analysis for the company is imperative. Apple has been very successful in in producing computer software and hardware that acts as pacesetter for other technologies in the industry. To evaluate the company’s progress, success, and faults requires SWOT analy…

1,009 words

4 pages

The Transition of Food Production from Small Scale Farmers to Large Corporations in the United States

In the last few decades, food production has moved from the hands of small farmers to the hands of fewer and large corporations. As such, most of today’s farms have become large industrial facilities as opposed to barns and rows of mixed vegetable crops common a common American imagine. As a result, the trend has been shift…

1,522 words

5 pages

A Case Study for the Marketing Plans and Needs of Apple Inc.

Executive Summary Apple is a software and hardware company mainly in the field of consumer electronics such as smartphones, laptops, and tablets. Remaining the leader in consumer electronics is our goal and giving our customers highest quality product is what we endeavor to. In line with our goal, Apple Inc. will be introd…

1,076 words

5 pages

The Role of Facilitators in Management Strategies in Conflict Resolution, Strategic Management, and Process Improvement

According to Bens (2010), a trained facilitator is an individual who
helps a group of people understands their common objectives while also
helping them develop an action plan on how to achieve them. Mostly, the
facilitator remains neutral hence takes no position in the planning
process. Occasionally, a manager may decide t…

723 words

3 pages

The Important Factors That Influence the Marketing of Products in the Microcontroller Market

The product’s target market is the programming community in order to
increase the use of our processor-based microcontrollers. Our product
requires expertise to utilize them. Currently, there are millions of
developers spread across different parts of the world. Majority of them are
young students and researchers undertakin…

1,276 words

6 pages

The Breakthrough of Samsung in Integrating Technology to Its Customer Relationship Management

Samsung is crossing the borders of technology in integrating technology to its customer relationship management. For instance, since 2003, the company has been using mySAP as a foundation of its marketing campaign. The application runs on android equipment’s allowing customers to get all the services they need from an offi…

1,319 words

6 pages

The Importance of Safeguarding and Promoting Ethics in Accounting Practices in Organizations

Accountant nee to adhere to the code of professional conduct is
paramount to safeguarding ethics in accounting practice. Brown (2007) notes
that having the professional code of conducts does not amount to ethical
decisions. As such, he notes that as accounting professionals, we have a
duty of providing an environment and cu…

557 words

2 pages

A Research on Organizational Development Intervention at Coca-Cola Company

The research aims at conducting research on organizational development
(OD) intervention at Coca-Cola Company. Mainly, I chose the topic due to
the invaluable role that OD plays in promoting organizational
effectiveness. Organizational effectiveness acts as a motivator for
employees to give their best due to their active in…

700 words

4 pages

The Need for Reeds Supermarket to Segment Its Consumers

Since its establishment in 1939, Reeds supermarket has grown from being a low-end retailer to become a perceived high-end retailer. The company offers a broad assortment of foodstuffs, health and beauty product and pharmaceutical products. In the market, the company differentiates itself from its high-qualitygoods and servi…

2,445 words

8 pages

The Importance of Three Qualitative Research Methods of Coca-Cola Company

Numerous organization have used organizational development techniques
to achieve organizational effectiveness. According to Najmin (2012),
organizational effectiveness makes use of applied psychology to bring
change to different aspects of the organization. Such elements include
culture, management styles, as well as commun…

1,006 words

4 pages

A Comparison of the Organizational Structure of Balconi Coffee Company and Starbucks Coffee

Organizational structure outlines how coordination of activities in an
individual organization takes place. Such activities include tasks
allocation, coordination, and supervision. Each organization has its unique
organizational structure. The size of the organization affects the
structure significantly. Large corporations…

487 words

3 pages

An Analysis of the Recruitment Methods and Market of the Bollman Hotel Chain

Currently Bollman Hotel Chain have their headquarters in Minnesota. Expanding to a new country, India will see the management adapt many demographic changes. India has a population of about 1.2 billion being the second most populous country in the world (Nicholas, 2011). However, there is populous competitors form other com…

1,410 words

7 pages

The Benefits of Expanding a Franchise Business Overseas

There are many benefits in expanding a franchise business overseas. International presence increases your overall brand’s strength, gives access to a new audience of consumers, possible lower costs and provides numerous other advantages. We not only have a strong and very well known brand name with a Five Guys franchise but…

2,035 words

7 pages

The Franchising Strategy Used to Take Five Guy’s Into Spain

The entry strategy we are using to take Five Guy’s into Spain is franchising. Five Guys has been franchising since 2002 and since then it has become a staple in the fast casual dinning experience across the United States and Canada. There are over 1,000 locations nationwide and over 1500 units in development and Five Guys c…

1,023 words

4 pages

An Analysis of an Article About the Slow Down of Employment and Hiring of New Workers

Article Analysis   This article was about how employment and the hiring of new workers may be slowing down. This slowdown occurred in March and was very unexpected after nearly a year of solid growth. This change was shocking because it was a preceeded by a “yearlong streak of robust monthly job creation” and this streak w…

1,626 words

4 pages

The Role and Impact of the Business Operations Team at Google

The Business Operations team at Google plays a critical role in defining and driving strategic, operational, and organizational improvements across the company. “Founded in 2003, BizOps is a high-profile, high-impact team working with Google’s businesses across the globe. BizOps works on a range of critical projects and iss…

395 words

2 pages

A Comparison of the Core Competencies in Apple and Microsoft

Core Competencies: Apple: The core competencies of Apple are revolutionary. It is very hard to imitate the Apple products and this gives it the edge over its competitors. It has a closed proprietary system, which makes sure for Apple that there is no evasion of its skills and its secret recipe. “On the other side Apple…

647 words

4 pages

An Analysis of OD Interventions That Can Increase the Performance of Coca-Cola

Purpose The paper aims at using organizational extensive OD interventions at
Coca-Cola to increase its performance. In the 1990s, the company rose to be
the most profitable beverage company in the world. Primarily, Coca Cola
Inc. source of success has been its secret formula and a strong brand
loyalty. As such, the c…

750 words

5 pages