A Report on the Macro Environment Influences on Sunshine Apples

A Report on the Macro Environment Influences on Sunshine Apples

QUESTION No. 1 Discuss the macro environmental influences on Sunshine Apples. The organisation’s macro-environment consists of six major forces that shape opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors a…

3,725 words


7 pages

An Analysis of the Market Research Design Sales

Market research analysts design sales strategies based on the buyer preferences, market and competition. They analyze survey data to see how customers in different industries, locations and size differ in their needs and how much they are willing to spend for new products. They also estimate sales volume and revenue foreca…

394 words


1 page

A Discussion on the Importance of Ethical Behavior for Leaders

Ethical behavior is a key quality for leaders because it inspires trust, loyalty and effective leader-follower relationships. Today young executives are more worried about their company’s is involvement in a hostile takeover and their fighting for existence than ethics. You don’t have to put ethics on hold while trying to w…

602 words


1 page

An Analysis of the Topic of the Subway Restaurant

I interviewed the Subway restaurant, owner of my work. Her name is Rohini Chopra. She was born and raised in India. Rohini came to California when she was twenty one years old with her husband. She grew up in a business oriented family. She had two brothers, and she was the only girl in her family. Rohini’s mom received a h…

862 words


1 page

An Introduction to Submarino.com, a Leading E-Reatiler in Latin America

Situation: Submarino.com is a leading e-retailer in Latin America that offers products in multiple categories; Books, Rare and Imported Books, CDs, MP3s, Video and DVD’s, Toys and Games, Software and Computer Supplies, Cell Phones and Consumer Electronics (TVs, DVD Players, etc.). The company is headquartered in Brazil wit…

630 words


2 pages

A Company Background of General Nutrition Companies Inc.

Company Background General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania…

3,521 words


6 pages

The Importance of IMC-Integrate Marketing Communications

1.0 Executive Summary In recent years, as new media have proliferated and the cost of competition has intensifies, sophisticated marketers have searched for new ways to get more bang from their marketing communications buck. The result has been a growing understanding on the part of corporate management that (1) the effici…

3,436 words


7 pages

An Overview of the Wallace Group

The Wallace Group is in need of a Board of Directors for their corporation. The board of directors has an obligation to approve all decision that might affect the long run performance of the corporation. Harold Wallace has acted as a one man board of director, making all final decisions for the Wallace Group….

972 words


4 pages

Apple Computer and Steve Wozniak

At first I had began brainstorming trying to think of a subject for this paper. I had heard Mr. Perry speak of Apple computer and of Steve jobs. His rise to power and his fall from grace then his rebirth, like the phoenix from in myths and legends rising from his own ashes. However I didnt know much about the subject. So I…

1,436 words


2 pages

An Analysis of the Topic of the Quarter of Business

Over the last quarter of business our chronometers sales have dropped to an extreme low. In the past we have competed successfully against our competitors by offering the lowest prices on chronometers and because of that our quality has suffered. Our competitors are equipped with the most up to date machinery which gives th…

445 words


1 page

An Introduction to Southwest Airlines

When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high-frequency, point to point carrier in America. The airline flies to fifty eight cities in thirty state…

669 words


1 page

An Introduction to Southwest Airlines

Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt…

2,992 words


5 pages

An Introduction to the Alliance Between Sony and Ericsson

The SonyEricsson alliance In 2001, the mobile phone terminal market world was shaken by the announcement of the agreement between two giants of their respective worlds. On one side the telecommunication reference Ericsson, on the other the entertainment and communications company Sony. As the result of the strategic alli…

4,340 words


8 pages

An Analysis of the Effects of Possible Future Bankruptcy

It was early spring in the year 2048 and my bithday was coming up this August 26. I would be turning 70 years and retirring. I am not looking forward to it as much as I thought. My whole life I dreamed of moving to Florida and living on the beach when I retired. I planned on traveling a lot seeing the great sites the countr…

5,194 words


6 pages

A Small Business Case Study on Dillsons

An average business essay (not really economics!) Approx 2200 words. Well structured, lacked on focussed factory concepts! Enterprise & Entrepreneuralism ‘Bridgetown Newsagents’ – A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a ‘Mini-Mart’ service. The ‘Mini-Mart’ side of…

2,246 words


4 pages

A Description of Whether I Should Top Executives Make The Money They Do

Should Top Executives Make The Money They Do? CONTENTS Abstract ………………………………………………… iii Introduction ………………………………………………. 1 High Pay Seems Small When Compared To Company Profits ………….. 2 Top Executives Are Under A Lot Of Pressure ……..

2,714 words


5 pages

A Description of Managers Operating Within the Corporate Culture To Establish, Maintain and Manage Working Relationships

Managers must operate within the corporate culture to establish, maintain and manage working relationships, and accomplish corporate goals. Every company has their own sets of goals, values and beliefs. There are four types of corporate cultures, the first is power orientation, second is role orientation, third is task orie…

458 words


1 page

A Overview of Carnegie Group Services

A company providing services is different from one that supplies a product. A service is intangible, something which cannot be touched. In this essay, the marketing objectives and target markets will be outlined, as well as the marketing mix that is used for such markets. There are naturally different kinds of services, but…

2,868 words


5 pages

An Analysis of the Mainly Three Factors Leading To the Failure of the Existing System at ETO

Question 1 There are mainly three factors leading to the failure of the existing system at ETO. First, there has been a steady decline in direct labor hours per lots and fewer test lots. Such a decline is mainly due to an increased dependence on vendor certificate, which is a key component of JIT delivery. Number of test…

948 words


3 pages

An Analysis of the Scientific Management Theories Deriving From the Early 20th Century

Introduction: Scientific management theories, deriving from the early 20th century, have been commonly applied and influential in decades of managerial practices. The kernel of scientific management consists of “Time studies functional, specialized supervisions, standardization of work methods, separate planning funct…

2,349 words


4 pages

A Overview of Saturn’s Strategy

  1. What is Saturn’s strategy? * Improvement in the Labor-Management Partnership. Changing the established relationship between GM and its unions * Clear definition and articulation of company’s mission and values. Challenge to the established norms of customer service. Making sure that every employee is aware of his goals…

798 words


2 pages

A Discussion of Wal-Mart Founder Sam Walton

As Kelly Fitzgerald points out, Wal-Mart founder Sam Walton, who passed away on April 5, 1992, “was like no other man in this world,” and has been described as “industrious (and with) a burning ambition to succeed.” As a businessman, Sam Walton “started his own business from almost nothing (and) cha…

1,208 words


2 pages

A Introduction Into Sales-the Only Activity That Directly Generates Income and the Most Important of All Marketing Activities

Introduction Many people mistakenly think that selling and marketing are the same, they aren’t. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually, they are usually the most significant for…

749 words


2 pages

A Description of Gillette as the Leading Worldwide Home Applicants

Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the worlds first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new r…

1,285 words


2 pages

An Analysis of the Challenges of Teamwork

The Challenges of Teamwork Working on teams can normally prove very challenging, with all of the variations in personalities, strengths, and weaknesses, most of these issues are raised face to face with individuals, and can be resolved by finding a room to sit and talk them out. Working on virtual teams is more challeng…

383 words


2 pages