A Discussion on the Effects of the Increase of Merger Activity in Business

How to Make Your Website Pop in Google

Google is now the world’s most powerful website, and if it goes public this year, its young founders, Larry Page and Sergey Brin, will become extremely rich. Their five-year-old company has already cracked its biggest problem, which is how to make pots of money from selling advertising space without carrying any banner…

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5 pages

A Discussion on the Effects of the Increase of Merger Activity in Business

The increase in merger activity has presented an interesting challenge to business practitioners, corporate analysts and academics alike.The past two decades however has witnessed a re-emergence of this trend, with a proliferation of mergers and acquisitions taking place across virtually all sectors of industry, as well as…

1,530 words


3 pages

The Effects of Population Ageing on the Increasing Needs of the Older Population

Gray Market The old image of elderly person on being one, who is in firm, stays at home, and leads a thoroughly depressing life is rapidly changing as an image of the 21st century. As our population ages and people are living longer and healthier lives, the game is rapidly changing. The newer and more accurate image of a…

845 words


2 pages

An Exploration and Effectiveness Evaluation of the Management Techniques Used to Combat Desertification in the Huang Yang Tan Area

Overall Aim(s) of Investigation The two aims of this investigation were to explore the management techniques (primarily reforestation) used to combat desertification in the Huang Yang Tan area, and to evaluate the effectiveness of this effort. Introduction & Hypotheses Under investigation is the 14.6 hectare ar…

2,242 words


4 pages

The Importance of Packaging in a Company

Packaging What is it Packaging is often referred to as a silent salesman its use is critical within any marketing plan, whether it responds to market needs, existing or new or whether it creates now opportunities and new markets (source Bill Stewart) Packaging can make a major contribution to a companys profits through t…

1,341 words


3 pages

The Economic Impact of the European Court Ruling on Air Fares

Introduction The aviation industry has always been a very competitive industry. The end of the 20th and the beginning of the 21st century have seen the introduction of a new kind of airlines: The Low-Fare Airlines (LFAs). One of the leading LFA in Europe is the Irish operator Ryanair. Ryanair has the cheapest air fares o…

1,339 words


2 pages

An Overview of the Business Strategy of Sony

Introduction The home video game market is a 30 billion dollar booming industry. Technology and entertainment have been combined together to create a world wide phenomena. The year 2001 marked the thirtieth year anniversary of the home video game. Where did it all begin. History, Development, and Growth of the Industry…

2,508 words


4 pages

Competitive Advertising in the Fast Food Industry of Belgium

THE HAMBURGER WARS Name: Barbara Blokker Course: Integrated Communication Date: 2005-01-26 Problem Statement Is competitive advertising a good way to present your advertising of your product to the public? Diagnosis of the problem The problem is that the companies compete with each other thr…

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6 pages

A Business Analysis on the Rising, Transitional Economies and Business Opportunities for Hong Leong Group (HLG)

Introduction There is a trend to do business internationally recent years. In order to diversify the business further and compete with the Multinational Enterprise (MNE), Hong Leong Group (HLG) should expand its business internationally, especially the Emerging and Transitional Economies. However, to enter such frontier ma…

3,477 words


6 pages

An Analysis of the Issue and Recommendation for the Business Strategy of The Body Shop

The Body Shop International CASE ISSUES: Market Saturation/Loss of Sales (CI#1) – Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s, and by 2002 the company’s profit was shrinking, and sales were not growing proportionally to the rapid expansion of stores. Ha…

3,667 words


12 pages

An Analysis of the Challenges and Business Strategies in the Launching of the Blackberry Limited in France

TABLE OF CONTENTS INTRODUCTION PART ONE I. The company Research In Motion (RIM) II. The product III. The country :France 3.1 Political 3.2 Economic 3.3 Social 3.4 Technical IV. The risk assessment 4.1 The technologial french market risk 4.2 The legislation risk 4.3 The international competition risk…

2,446 words


7 pages

An Executive Summary of a Report on WRT Engineered Products

EXECUTIVE SUMMARY The WRT Engineered Products (EP) Division is faced with the challenge on how to generate more commercial sales without jeopardizing its business with the military. Bruce Jacobs did a good job in identifying potential commercial customers and fostering internal market sense; however, focused marketing eff…

273 words


2 pages

The Challenges of the Vermont Teddy Bear Co., Inc. Under a New CEO

The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO Introduction Vermont Teddy Bear Company was founded in 1981 by John Sorinto selling handsewn bears out of a pushcart in the streets of Burlington, Vermont. Since this time, the company[s focus has been to design, manufacture, and direct market the best te…

1,301 words


4 pages

The Importance of Creating a Strategy Within an Organization in Today’s Competitive Environment

Creating a strategy The perfect situation is to have no competition at all. In todays competitive environment you might think this is inconceivable. Perhaps you need to reconsider because there are organizations that have succeeded in developing non-competitive environments by playing the game differently. In every indust…

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2 pages

The Impact of Iron and Steel on Industry

Steel has been part of the greatest achievements in history. It was the “iron horse” and steel rails that helped carve a nation out of the frontier. Steel is the backbone of bridges, the skeleton of skyscrapers and the framework of automobiles. Now in the 21st century, it is still revolutionizing the way we live….

1,662 words


3 pages

The Benefits of Public Auctions in the United States

The sale at public auction of personal property in the United States has a rich history and has been successfully used for three centuries. Auctions are one of the best businesses and are ranked in the top ten businesses in the world to sell personal property. Auctions are the best way to liquidate your property, sell your…

490 words


2 pages

The Reasons for the Demise of the Levi Jeans Company

The ultimate demise of Levi Jeans Company came long before the announcement was made on the closing of eleven of its US factories, ending the jobs of over 6,000 employees–many of which had been long term. Although many manufacturing type businesses are notorious for their “slave labor wages” and less than reputab…

929 words


2 pages

Richard Oscar’s Key to Achieving the American Dream

When the ingredients of equal parts of family, love, money, financial freedom, fun and excitement are all combined and mixed together, the outcome results in a promising product for a successful life. This recipe also requires discipline. It requires a great deal of hard work and dedication. Once the formula is integrated i…

1,599 words


2 pages

Determining the Debt Equity Mix: The Right Blend

The Right Blend Week 3 of Finance 325 required students to complete the simulation titled “Determining the Debt Equity Mix: The Right Blend.” This simulation asked students to work through various stages of a newly started exotic coffee shop, while determining the right debt-equity combination and optimal Weighte…

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1 page

The History and Marketing Success of Proctor & Gamble Company

Title: Soap Suds (The Procter & Gamble Company’s Image Comes Clean) Thesis Statement: Image is The Procter & Gamble Company’s number one product because it sells. Introduction: As the maker of Ivory Soap, Tide detergent and Crest toothpaste (to name a few products) The Procter & Gamble Company is a…

1,581 words


3 pages

Advance Battery Research Team under Dr. Sukhvinder Badwal Making Wonders

Dr Sukhvinder Badwal’s CSIRO research team is currently developing a compact,lightweight battery that could power a laptop computer for up to 24 hours, or a mobile phone for up to a month, before requiring a recharge. This lightweight battery infact, is not a battery at all, but a tiny, polymer-electrolyte membrane (PEM) fu…

885 words


2 pages

An Analysis of the Business of The Mirage Resorts Company

The Mirage Resorts At Mirage Resorts, we dream our guests’, address their desires and build resorts to accommodate the experience. Over this past year, we have fulfilled some dreams ourselves, including the opening of two spectacular new resorts- Bellagio on the Las Vegas Strip and Beau Rivage in Biloxi, Mississippi….

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2 pages

An Analysis of Business of the Canadian Trizec Corporations

The real estate industry has been hit hard in the 1990’s. Many companies have been struggling to maintain their position in a rapidly decreasing real estate market. The largest Canadian based real estate company to experience an accumulation of debts is, the once Calgary based, Trizec Corporations.1 Trizec Corporat…

737 words


3 pages

The Case Study on McDonald’s New Product McFreeze

Introduction This Case Study will cover the development of my new product at McDonald’s: the McFreeze. Not only will it cover the development, but the marketing behind implementing the new product. Some of this marketing that will be covered will include: advertising, pricing, placing and promotion. Product…

266 words


1 page

Different Elements of Strategies Corporations Need to Achieve Marketing Objects

In order to achieve the marketing objectives, a corporation needs to have a strategy that includes different elements, the various parts of the marketing mix. The marketing mix reminds the corporation to get the balance right between the different elements. It is easy to assume that one part of the marketing mix is wrong wh…

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