Our research into the tween market led to many discoveries about this group of current and future purchasers. We looked at statistics, marketing approaches, and responsibilities of those involved with this demographic group. Who are the tweens, what do they like, and how do they spend their time and money were areas whe…
1,292 words
6 pages
A Discussion of the Relationship between Schools and Businesses
In the article “Schools Profit From Offering Pupils for Market Research”, Mary Tabor explains the new relationship between schools and businesses. During the school day, businesses use children as willing subjects of market research. They do such things as taste tests and answer opinion polls. This is a diffic…
1,123 words
5 pages
The Status of K-mart and Ways to Strengthen It
K-mart’s upper management is attempting to bring K-mart “upmarket” without losing the chain’s discount image. The goal is to change the store’s image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its…
1,011 words
5 pages
The History of the Fritos Corn Chips Company
In 1932, Elmer Doolin, who was in the ice-cream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home. From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for Frit…
727 words
4 pages
The Importance of Technological Factors in Business
With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technol…
4,432 words
20 pages
A Business Should Have a Set of Goals and Strategies to Achieve Success
This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. Th…
1,443 words
6 pages
A History of the Colgate Company in the United States of America
Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900’s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion comp…
4,187 words
20 pages
On the 14th of June Coca-Colas soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were the cause for the nausea that the people suffered. According to the article it would have been better if they would have acted fast and told the whole truth…
377 words
2 pages
An Overview of the Company’s Success and the Introduction to DeWalt’s Black And Decker’s
- FINDINGS Black and Decker’s DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies mark…
3,323 words
14 pages
The Mess of Regulations in the Banking System of United States
“More than 70% of commercial bank assets are held by organizations that are supervised by at least two federal agencies; almost half attract the attention of three or four. Banks devote on average about 14% of their non-interest expense to complying with rules” (Anonymous 88). A fool can see that government wa…
1,105 words
5 pages
Understanding the Objectives of American Airlines
- Issues 2. American Airlines objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more t…
1,378 words
6 pages
The Profile of a Company American General Corporation in Financial Organization
At American General Corporation we started from looking at company’s market standing from potential investors point of view. First we take a look at the companies profile. American General Corporation is a diversified financial services organization, provides retirement services, life insurance, and consumer loans. The…
965 words
4 pages
An Overview of the Canadian Laundry Detergent Market Success and Trade Partners
The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC’s top-of-the-line offering in its laundry detergent line. Arctic Power is specially formulated for washing in cold water. T…
1,533 words
7 pages
An Introduction to the Life of Henry Ford One of America’s Leaders in the Car Manufacturing Industry
Henry Ford was one of Americas leaders in the car manufacturing industry he pioneered the beginning of the automotive industry. Beginning as early as 1896, Henry Ford had established his first automobile in a brick garage behind his house on Bagley Avenue in Detroit. He had assembled one of the first successful automot…
1,323 words
5 pages
William H. Gates Chairman and Chief Executive Officer Microsoft Corporation William (Bill) H. Gates is chairman and chief executive officer of Microsoft Corporation, the leading provider, worldwide, of software for the personal computer. and employs more than 20,000 people in 48 countries. Born on October 28, 1955, Gate…
593 words
3 pages
A Biography of the Life, Achievements and Influence of Benjamin Franklin
Benjamin Franklin, Printer Benjamin Franklin is unmistakably the most resplendent figure in American history. Starting out as an apprentice, Franklin was to become a renowned printer, a great statesman, and an innovator always trying to find ways to improve his community. But how could this peasant apprentice become such…
2,537 words
4 pages
A Short Examination of the Life of Benjamin Franklin
Benjamin Franklin, one of the most important people of the new American Dream was born in Boston in January 1706 to a tradesman and a homemaker. It seemed unlikely that Benjamin Franklin would succeed in becoming one of the shapers of the American dream. Josiah Franklin, his father, a young Dyer in England with his first…
1,346 words
3 pages
An Examination of the Free Web Service Business Models
- 23-Sep-99: Free Web Services Challenge AOLs Dominance – Internet business analysts generally are not yet convinced of the viability of the free web service business model for bring profitable. None-the-less, most agree that the free access will probably take a significant chunk of AOLs market share before runni…
4,503 words
24 pages
The Demand of Information Technology in Business
INTRODUCTION In recent years, there has been an abundance of new technologies in the information systems field. These new technologies have altered the very development process itself. Information systems have gone from being a series of one level databases to three dimensional reality, virtual reality, and multimed…
2,563 words
14 pages
The Effects of Financial Bookkeeping
Computers have made financial bookkeeping much easier, and people no longer have to spend hours tracking investments or pay someone else to do their taxes. Moreover, the advancement in technology has allowed governments to cut back on the number of big companies and employees hired to process tax returns, resulting in t…
1,791 words
8 pages
An Examination of the Packages of Ameritech Business
The orange is the home digital service area and the yellow is analog service area. Ameritech also offers free long distance all over the U.S.A. With a special package deal they have going right now. For sixty-five dollars a month you get 325 minutes per month. For their Chicago land service area it depends on which…
1,122 words
7 pages
An Analysis of the Frustrations Faced by Many Business
One of the frustrations faced by many businesses is that after the perpetrators of crimes have been identified, the District Attorney’s office will not pursue the case. One option is for victims to sue the DA in an attempt to compel him to prosecute, but this would be costly and proving dereliction of duty would be diff…
2,679 words
13 pages
An Analysis of the Business Obligation in Regards to the Smoking Problem and the Tobacco Industry
It is clear that businesses have an obligation to inform their customers about their product’s ingredients and dangers. Looking at the case of Rose Cipollone we see that she was a heavy smoker. Her doctor’s had to remove part of her right cancerous lung and informed her that she had to quit smoking. Unfortunately, she w…
1,727 words
9 pages
A Biography and Life Success of Christopher Charles Skase, an Australian Businessman
In the early 1980’s a young confident man named Christopher Charles Skase became world famous by amassing a list of assets including a multi-million dollar company called Quintex, the channel 7 network, Mirage resorts and a number of extravagant houses across the world. Christopher Skase was born on the 18th of Septem…
446 words
3 pages
An Analysis of the Great Depression of 1930’s and the Crash of the Stock Market
“The Great Depression of the 1930’s was a worldwide phenomenon composed an infinite number of separate but related events.” The Great Depression was a time of poverty and despair caused by many different events. Its hard to say what caused this worldwide depression because it’s all based on opinion as oppose…
1,906 words
10 pages