A Comparison of Intellectual Capital Management of Dow Chemical and Gordon Petrash

A Comparison of Intellectual Capital Management of Dow Chemical and Gordon Petrash

If money talks, then no one has more credibility to speak on the subject of intellectual capital management than Gordon Petrash. Indeed, Dow Chemical, the $21 billion company that has elevated him to the position of global intellectual asset director, has witnessed first-hand the power of knowledge. As a result of his…

2,087 words


4 pages

An Analysis of Holidays

Why is it that we’re so happy when we go on holiday? When we come back, we look good, feel good, and even taste good. We’re stress-free, relaxed, and open to suggestion. You know why? Because that’s where we want to be – in the sun – by the beach – or whatever does it for u. Total bliss. Why are we here? Life aint about…

597 words


1 page

An Analysis of Organisational Development (OD)

INTRODUCTION Organisational development (OD) is a planned organisation-wide effort by top management to increase organisational effectiveness and health, through making planned interventions in its usual processes (Beckhard, 1969). This enables the organisation to improve and better attain their objectives (French et al.,…

3,963 words


7 pages

An Analysis of Can Anyone Compete Against Dell? Fortune, November 4, 2002

Journal Date: October 28, 2002 Title: “Can anyone compete against Dell?” FORTUNE, November 4, 2002 Author: David Kirkpatrick Page: P.42-48 Summary: Nowadays, almost every one of us has at least one computer at home. Computer become one of the most essential equipment in our family, therefore, the need of co…

517 words


1 page

An Analysis of Communication Mix of Cadburry

What is the communication mix of Cadbury? The marketing communications mix consists of five major modes of communication 1. Advertising – in the case of Cadbury, advertising is used to build a long-term image of the product – Cadbury must therefore through its media posture be the market champion and carry the brand m…

1,877 words


3 pages

An Analysis of Customer Relationship Management

Customer Relationship Management (CRM) as the name suggests, the primary focal point is placed on the customer. The key objective is to increase customer value over time by increasing customer loyalty. If a company develops better customer relationships, it also improves business processes as well as its profits. In general…

1,396 words


2 pages

An Analysis of Consumer Buying Behavior

1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision proc…

4,521 words


9 pages

An Analysis of the Boots Company

UNIT 1 THE BUSINESS AT WORK THE BOOTS COMPANY 1. BUSINESS CLASSIFICATION 1. Introduction The Boots Company is a business found in the Private Sector of which it is a company. Businesses in the Private Sector are not owned by the Government, but by a private owner. Within the private sector, there are two main types of c…

2,047 words


4 pages

An Analysis of Business in Today’s Market Place

Business is on a global scale in today’s market place. The growth and expansion of business beyond the borders of ones own country is a natural evolution that has been dramatic in recent years. Companies continue to expand to increase sales, gain a competitive advantage, and to create economies of scale. Developing countrie…

604 words


1 page

An Analysis of Kevin Car Wash in Kaoshung, Taiwan

EXECUTIVE SUMMARY Kevin Car Wash (☉KCW) will be the prominent car wash for luxury vehicles in Kaoshung, Taiwan. It is owned by Kavin Wu, a young entrepreneur who has worked in the family car repair business for over 6 years. Having owned a car repair shop in Kaoshung for over 15 years, the Wu family is well known…

3,800 words


11 pages

An Analysis of Merchandising Management Major

Business Word The Merchandising Management major is challenging and includes a broad range of possibilities for an exciting future. The marketing of products and services through pricing, promotion, and distribution is a function of merchandise buyers and managers. A primary responsibility within this profession is forecas…

567 words


2 pages

An Analysis of the Board of Directors of Unitrin

The Board of Directors of Unitrin has just reviewed the study done by the research team. This study entitled “Business Decision” is annexed as Appendix 1. The Board did its own evaluation of the study, and subsequently met with the CEO and passed the study on to him for his own evaluation. The expectation was that…

2,168 words


5 pages

An Analysis of Sales and Marketing Business Plan

Sales and Marketing Business Plan 1.0 Sales Revenue Forecast Diagram for 2005 – 2009 2.0 Company Summary 2.1 Objective 2.2 Vision statement 2.3 Mission statement 2.4 Value statement 2.5 Company location and facilities 2.6 Organisation structure 3.0 Market Analysis 3.1 Retail in Malaysia According to Ei…

4,909 words


13 pages

The Marketing Strategies That Will Create a Strong and Successful Nightclubs/Restaurants in Nova Scotia

Summary: This Nightclub/Restaurant, “Low Tide” will be the premier, high-energy, themed dance, restaurant, and nightclub in South-Western, Nova Scotia. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. W…

6,548 words


18 pages

An Analysis of Management Theories

Topic 1: Business Management And Change Management Theories Classical/scientific approaches Approach Specialised efficiency-oriented systems of management Timing From the turn of the century, well into the 1930s. A legacy of the Industrial Revolution and the social structure of the times: a potentially large workfor…

3,091 words


12 pages

An Analysis of Chrysler Corp.

CHRYSLER-Case Jury Orders Big Payment CITE: The Wall Street Journal, Friday, February 19, 1999. Page A 3. FACTS: Chrysler Corp. was the first United States manufacturer to install air bags on the drivers side. These air bags were installed on entire line of domestic passenger cars in the late 1988, 1989 and 1990. In…

2,965 words


6 pages

An Analysis of Exploitation of Company Internet

Exploitation of company Internet and email was the single most widespread cause for punitive action within the State of Washington . The expenditure of exhausted hours and resources, not to mention the possibility for employees’ online behavior to harm the company’s character in the wider aspect, is encouraging many employe…

740 words


2 pages

An Analysis of Business Ethics

Introduction: ‘Business ethics’, it has sometimes been said, is one of the world’s great oxymorons, like ‘military intelligence’ or ‘ethical foreign policy’. When business people speak about “business ethics” they usually mean one of three things: (1) avoid breaking the criminal law in one’s work-related activi…

2,113 words


6 pages

An Analysis of Nestl

CONTENTS page 1. Introduction…………………………………………………..3 2. Describe the context in which selected company is operating (economics, market, politics, other useful information)…………………………………………………..4 3. Describe the style of management adopted by t…

2,491 words


6 pages

An Analysis of the Age of Rage in America

INTRODUCTION The age of rage has dawned in America and corporations are caught in the crossfire. Unfortunately, violence is seen more and more often as an acceptable means for settling disputes. The phenomenon has moved out of streets and into offices across the nation. Many dismissed workers, overstressed employees, and…

669 words


2 pages

An Analysis of Burger King

good for marketing class – Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of ‘Have it your way’ and at this time it also had a 4 % market share. Burger King’s idea was to have the customer have their burger done their way rather than a standard burger. In the…

1,623 words


2 pages

An Analysis of Brand

What is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features, benefits and services cons…

1,311 words


4 pages

An Analysis of the Background of Sony Ericsson

  1. Background research 1.1 Sony Ericsson Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertain…

7,191 words


18 pages

An Analysis of Restaurant and Wholesale Beverage Businesses

Before making a great success in the restaurant and wholesale beverage businesses, Alice Foote MacDougall and her three children had been thrust into deep poverty by her husband’s financial failure. Raised in wealth and high social standing, she had been forced to ask relatives for help and was humiliated by their presumptu…

1,052 words


2 pages

The Primary Target of Bonder by Father’s Choice Limited

Executive Summary Father’s Choice (Pty) Ltd entered into a joint venture with venture capital firm J. Evans & Associates to present their first and flagship product Bonder This product provides an alternative for breast-feeding mothers and bottle-feeding fathers. The core concept of the product is aimed at develop…

5,620 words


14 pages