2 case studies. 2 double spaced each, entertainment industry

  1. A. “TARAN SWAN @ NICKELODEON LATIN AMERICA”

    1. Explain the “big bets” strategy – evaluate if it was a success or a failure, list the pro’s and con’s

    2. What were key ingredients of Swan’s business plan for launching Nickelodeon in Latin America?

  1. Analyze Tara’s personnel selection and recruiting process.

  2. What were Swann’s personal strengths?

  3. Evaluate the total continent “Pan-Latin America Program” vs. “A Single

    Country Plan”.

    C. GOOGLE IN CHINA

    1. Describe the Google core competency, their philosophy, and what drives their growth?

    2. Was Google’s scanning of books handled properly? What was the vision behind this idea?

    3. What were the steps that Google took to build their presence in China – and how did local player Baidu fit into Google’s business model?

    4. Why was China an interesting and important market for Google to enter (besides being large)?

    5. In the struggle between China and Google, what were the five key issues that separated the two parties – and how were they addressed?

    6. Using some research beyond the case and in 5 to 6 bullets what is Google’s position with China today? (This is an extra credit question and is voluntary.)